Resources

McKinley staff regularly publish articles and present at industry events. Additionally, we also produce industry-related publications.

White Papers

• 2013 Economic Impact on Associations: Fundamentals for the Future
• 2012 Economic Impact on Associations: Resilience and Recovery
• 2011 Economic Impact on Associations:
  A Benchmarking Report on Priorities, Challenges and Strategies for 2011
• 2010 Economic Impact on Associations:
  A Benchmarking Report on Priorities, Challenges and Strategies for 2010
• 2009 Economic Impact on Associations:
  A Benchmarking Report on Association Priorities, Challenges and Strategies for the Coming Year
• 2009 Mid-Year Economic Impact on Associations Study

Recent Presentations

• CESSE Annual Meeting 2011 – Research as a Catalyst for Sound Association Decision Making
• Membership at the Crossroads
• Mining for Gold: Using Data to Drive Revenue & Services

For more presentations and papers visit McKinley on SlideShare.

Articles

• Membership Lessons from the American Society of Anesthesiologists
  by Mike Norbut, FORUM Magazine, March 2012
• Turn Data into Knowledge and Knowledge into Action
  by Shelley Sanner, CAE, FORUM Magazine, November/December 2011
• What’s the Big Idea? Evaluate Your Product Portfolio With Data and Discipline
  by Mike Norbut, FORUM Magazine, October 2010

More published articles can be found on our blog.