What those in associations need to know...
TOPIC:by Alison Bramer on March 8, 2017
The results are in for the tenth installment of McKinley’s ongoing series examining the impact of shifting economic conditions on our sector.
This study, and our work with associations over the past year, has shown us that many association executives are unsure of “what’s next” for their organization and the field/industry their organization represents. Jay Younger, McKinley’s managing partner and chief consultant, says, “As we have seen for several years in the EIA study, the overall health of the association sector is strongly tied to macroeconomic factors. Given that we have now seen nearly a decade of sustained recovery, most associations are in a strong position as we enter a new cycle, which could bring about a period of more dynamic uncertainty and volatility.” As such, the emerging theme for this year’s report is finding direction.