What those in associations need to know...

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Association Portfolio Analysis: Three Steps to Identifying Effective Products and Services

by Brian Gilman

There are few things more advantageous to your association than a complete understanding of how your products are performing and where to prioritize your future investments. Seeing the big picture of your portfolio—and understanding which products are driving revenue and engaging members—is absolutely critical to keeping your strategy on course. But with limited resources (both […]

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The 3 R's of Effective Volunteer Programs: Recruitment, Retention, Responsibility

by Megan Maher

Understanding and impacting the lifecycle of volunteer programs—from recruitment and retention to engagement and beyond—is critical to the association business model. Without engaged volunteers, associations cease to function. And without a proper strategy for managing their “volunteer experience,” associations risk their member-volunteers becoming disengaged—putting their likelihood to renew membership and, in turn, the financial stability […]

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McKinley Advisors Unveils Succession and Expansion Plans

by Emily Larson

Slaughter to Retire, Younger Becomes President & CEO, Hockman Joins Executive Leadership Team. After founding and dedicating nearly 25-years to transforming McKinley Advisors from niche affinity marketing agency to the 40-person, global market leader that McKinley is today, Jodie Slaughter, FASAE, will retire and transition to an advisory role effective March 1, 2018. Slaughter will […]

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Challenges, Options and Best Practices for Association Chapter Models

by Jay Younger

  Why do members join your organization? At the highest level, your member’s reasons for joining fall into two categories: functional and emotional. The functional drivers serve a specific purpose, address a need or alleviate a pain point: I need a job, I want to meet peers in my field, I need education credits to […]

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Finding Direction: Results of the 2017 EIA Study

by Alison Bramer

The results are in for the tenth installment of McKinley’s ongoing series examining the impact of shifting economic conditions on our sector. This study, and our work with associations over the past year, has shown us that many association executives are unsure of “what’s next” for their organization and the field/industry their organization represents. Jay […]

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Segmentation and Strategy Led the Way in 2016

by Mike Norbut

2016 was a year to focus on segmentation and strategy, at least according to McKinley’s business development data from our client work last year. Just as data from our Economic Impact on Associations study has highlighted a growing focus on regular strategic planning among organizations, analysis of the work we did with clients last year […]

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Developing a Data Strategy that Fits the Association's Culture

by Patrick Glaser

Many association professionals have a “love AND hate” relationship with data and research. While they recognize its importance in providing insights for decision-making, they may also feel overwhelmed by the challenge of collecting, understanding and interpreting information. However, while incorporating data into your management approach does not need to be difficult or expensive; it does […]

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Two Key Ingredients for Association Success

by Jay Younger

  Good to Great From time-to-time, I hear whispers around the association community that “strategic planning is dead,” or that associations should “reinvent their strategy on a quarterly basis.” While these sound bytes may seem compelling, they fly in the face of an essential best practice in association management. In McKinley’s 2016 Economic Impact on Associations […]

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Aligning Your Brand with Your Strategic Direction

by Karli Kasonik Susi

Many associations are facing demographic and industry changes that can shake up a traditional member base and create the need for organizational transformation as they work to meet the needs of professionals in an evolving field. The complexity and pace of business in the accounting profession are in a period of dramatic change. Traditionally, the […]

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Evaluating Your Association’s Education Portfolio

by Liz Williamson

The business of education is more competitive than ever. With the rise of online platforms and increasing demand for accessible, affordable, “drive thru” education offerings, associations are competing with an increasing number of companies offering professional education, including industry vendors and for-profit organizations. The number of options available to consumers today can be overwhelming. In […]

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