GET MORE FROM YOUR DATA Protocol for Association Research

Better research for

better decision making

McKinley Advisors’ Protocol for Association Research (PAR) is a customizable, scalable market research and data visualization platform that will revolutionize your approach to surveys and organizational performance data.

As a subscription-based service, PAR allows you to choose from a variety of survey options to create a customized approach that fits your group’s needs and budget. Access your results through the intuitive online interface that allows for in-depth exploration or download the data to share with key decision-makers. With PAR, you will fine-tune your organization’s research activities within strategic and topical survey instruments. The frequency for survey deployment varies from quarterly evaluations to triennial assessments.

Key components of PAR include:

Corral your research data. No need to search for your most recent research results. Eliminate decentralized data. Bring all your surveys and assessment results together in a single, secure online platform for easy access and analysis.

Surveys collected. Now what? Instantly visualize your data with customized charts and graphs you need for board meetings or presentations. Quickly compare demographics, view trending data and set targets for important key performance indicators.

Turnkey support from the industry leader. We are always available to help you get the most out of your research. Tap into our decades of expertise in conducting and
analyzing association member research.

How does your association stack up? Compare your organization’s performance data against other PAR subscribers to gain context for your progress and help with future strategic development and planning.

How Does PAR Work?

STEP 1: Kickoff and customize – Work with the McKinley PAR team to help determine your goals and select the research instruments you need to achieve them. Annual PAR subscriptions include any three instruments for $10,000. Unlimited additional instruments can be added for $3,500 each.
STEP 2: Implementation and visualization – Our team develops and executes the research program, handling all aspects of implementation. McKinley will help you create and interpret data visuals to help drive more informed decision-making for your organization.
STEP 3: Real-time analysis and assessment – Login anytime and access comparative benchmarking, trending data and real-time results for high-frequency surveys. Work with the McKinley PAR team for insight on how your results compare to shape long-term organizational planning and direction.

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