KNOWLEDGE FROM THE MINDS OF MCKINLEY

McKinley staff regularly publishes articles and presents at industry events. Additionally, we also produce industry-related publications.

Using Market Research as a Catalyst for Major Change

Jodie Slaughter, FASAE and Scott Steen’s presentation at ASAE’s 2008 Annual meeting on using market research a catalyst for change.

Member Engagement

At the CESSE Mid-Winter 2013 meeting, Jay Younger, FASAE presented on member engagement.

What’s the Big Idea? Evaluate Your Product Portfolio

In FORUM Magazine’s October 2010 edition, Mike Norbut’s article focuses on how to apply data and discipline when evaluating your product portfolio.

Member Models and Their Relation to Value

Presentation given by Jodie Slaughter, FASAE and Michelle Mason, CAE, FASAE, CQIA, Managing Director, American Society For Quality at ASAE Annual Meeting 2012.

Make Your Mission Your Vision

Mike Norbut discusses the American Organization of Nurse Executives strategic planning process in FORUM Magazine’s May 2011 edition.

CESSE Annual Meeting 2011 – Research as a Catalyst for Sound Association Decision Making

Research as a Catalyst for Sound Association Decision Making presentation given by Jodie Slaughter, FASAE at the CESSE Annual Meeting in July 2011

Channel Your Leaders’ Energy for a Successful Strategic Plan

In FORUM Magazine’s January/February 2011 edition, Jay Younger, FASAE discusses he engaged leaders to create a successful strategic plan for the American Psychological Association.

Modeling the Collaborative Marketing Function

Susan Blodgett, of American Society of Civil Engineers and Jay Younger, FASAE presented on a collaborative marketing function at ASAE’s 2007 Marketing and Membership Conference.

What Tree-Huggers Can Teach You About Segmentation

Karin Jaros and Mike Norbut discuss how segmentation worked for the Morton Arboretum in FORUM’s June/July 2012 magazine.

Using CRM for Effective Sales, Marketing and Member Retention

Presentation on CRM from an ASAE Membership and Marketing Symposium given by Andrew Steggles, Wes Trochlil and Jay Younger, FASAE.

Membership Lessons from the American Society of Anesthesiologists

In an interview with FORUM magazine, the American Society of Anesthesiologists’ Membership Development Manager, Rachel Rusch talks to Mike Norbut about how research and strategic marketing increased their membership

Conducting and Implementing Dues Analysis and Restructuring

Jeff Shields, CAE of the National Association of College and University Business Officers and Jay Younger, FASAE presented on dues restructuring at ASAE Annual Meeting in Hawaii 2003.

Hitting the Bull’s-Eye: Avoid a Dartboard Approach to Pricing

Geoffrey Jaroch, CAE and Mike Norbut discuss pricing research and techniques in FORUM Magazine’s March 2013 edition.

2015 EIA Study: Innovating for the Future

McKinley’s eighth installment in our ongoing series examining the impact of shifting economic conditions on our sector. As the economy continues to improve, associations have shifted focus from short-term solutions to more deliberate strategies that bring promise of growth. The EIA Study has made the shift as well by introducing new topic areas such as […]

Turn Data into Knowledge

In the November/December issue of FORUM Magazine, Shelley Sanner, CAE discusses how data can be used by organizations to engage and retain members.   http://www.mckinley-advisors.com/wp-content/uploads/2011/12/Sanner_Nov.DecFORUM2011.pdf

From Network to Community: How One Association Built a Social Networking Tool that Really Works

Presentation given by Shelley Sanner, CAE and Amanda Adolph, former Vice President at the Association of Governing Boards (AGB) at ASAE’s 2012 Great Idea Conference.

Are you keeping the members who want to stay?

In a November 2007 FORUM Magazine article, Jay Younger, FASAE discussed research and testing processes and tactics to ensure members want to renew do.

Hit Those Membership Targets

Panel discussion with Bill Cramer, Lori Gusdorf, Lisa Sidlesky and Jay Younger, FASAE on proven strategies to grow membership at ASAE’s 2007 Annual Meeting.

AICPA Interchange 2012 – Member Value

Presentation given by Jodie Slaughter, FASAE at AICPA Interchange 2012 on creating and conveying member value in a time of change.

Is Your Culture Eating Your Strategy for Breakfast?

Presentation given by Jodie Slaughter, FASAE at ASAE’s 2012 Great Idea Conference on association’s cultures.

How Association Trends followed the Economy

Patrick Glaser’s March 14, 2012 presentation on McKinley Advisors’ recent Economic Impact on Associations Study.

Breaking Bad Habits: Transitioning to Intentional and Thoughtful Member Communications

Karli Kasonik Susi’s 2012 presentation on shifting your association’s communications focus to the member experience.

Members and Customers

A 2002 presentation by Nicholas Dousmanis, Caroline Fuchs and Jay Younger, FASAE delivered at ASAE’s Annual Meeting.

Membership at the Crossroads

Jay Younger, FASAE’s presentation on “The State of Membership” at a McKinley breakfast in 2011.

Mining For Gold Using Data to Drive Revenue and Services

A 2002 presentation by Philippa Gamse, Wes Trochlil and Jay Younger, FASAE delivered at the ASAE Membership Marketing Symposium.

The Member-Centric Association Configuring Your Organization for Membership Success

A copy of the presentation Jodie Slaughter, FASAE delivered to NAHB’s Executive Officer Council on configuring the organization for membership success.

2014 EIA Study: Capitalizing on Stability

McKinley’s seventh installment in our ongoing series examining the impact of shifting economic conditions on our sector. This year, increased stability and optimism has allowed associations to continue to redirect their attention away from short-term solutions to more deliberate growth strategies. As such, the emerging theme for the 2014 report is capitalizing on stability.

Results of the 2016 EIA Study: Preparing for the Future

The results are in for McKinley’s ninth installment of the Economic Impact on Associations (EIA) Study, a series examining the impact of shifting economic conditions on the association sector. In previous studies, we have seen increasing stability indicating a strong future for the association community. This year however, the EIA Study uncovered a return to […]

2013 EIA Study: Fundamentals for the Future

Marking the sixth installment in McKinley Advisors’ ongoing benchmarking series, the 2013 EIA study provides a glimpse of the current perceptions within our sector as well as clear illustrations of trending data that becomes so valuable in looking at the impact of changes over time.

2012 EIA Study: Resilience and Recovery

Marking the fifth installment in our ongoing benchmarking series, the 2012 EIA study provides a glimpse at the current perceptions within our sector as well as clear illustrations of the type of trend data that becomes so valuable in looking at the impact of changes over time.

2011 EIA Study: A Benchmarking Report on Priorities, Challenges and Strategies

The 2011 Economic Impact Study shows marked improvements along almost every major economic indicator.

2010 Economic Impact on Associations

The 2010 Economic Impact on Associations Study, examines how the reality of 2009 compared to expectations, measures the impact and effectiveness of various marketing techniques and gauges perceptions of the year to come.

2009 Mid-Year Economic Impact on Associations

The follow-up to our 2009 Economic Impact Study, a mid-year update on association attitudes and behaviors resulting from the economic downturn.

2009 Economic Impact on Associations

McKinley’s first in a series of benchmarking studies examining the challenges faced by association professionals.

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