KNOWLEDGE FROM THE MINDS OF MCKINLEY
McKinley staff regularly publishes articles and presents at industry events. Additionally, we also produce industry-related publications.
Jodie Slaughter, FASAE and Scott Steen’s presentation at ASAE’s 2008 Annual meeting on using market research a catalyst for change.
At the CESSE Mid-Winter 2013 meeting, Jay Younger, FASAE presented on member engagement.
In FORUM Magazine’s October 2010 edition, Mike Norbut’s article focuses on how to apply data and discipline when evaluating your product portfolio.
Presentation given by Jodie Slaughter, FASAE and Michelle Mason, CAE, FASAE, CQIA, Managing Director, American Society For Quality at ASAE Annual Meeting 2012.
Mike Norbut discusses the American Organization of Nurse Executives strategic planning process in FORUM Magazine’s May 2011 edition.
Research as a Catalyst for Sound Association Decision Making presentation given by Jodie Slaughter, FASAE at the CESSE Annual Meeting in July 2011
In FORUM Magazine’s January/February 2011 edition, Jay Younger, FASAE discusses he engaged leaders to create a successful strategic plan for the American Psychological Association.
Susan Blodgett, of American Society of Civil Engineers and Jay Younger, FASAE presented on a collaborative marketing function at ASAE’s 2007 Marketing and Membership Conference.
Karin Jaros and Mike Norbut discuss how segmentation worked for the Morton Arboretum in FORUM’s June/July 2012 magazine.
Presentation on CRM from an ASAE Membership and Marketing Symposium given by Andrew Steggles, Wes Trochlil and Jay Younger, FASAE.
In an interview with FORUM magazine, the American Society of Anesthesiologists’ Membership Development Manager, Rachel Rusch talks to Mike Norbut about how research and strategic marketing increased their membership
Jeff Shields, CAE of the National Association of College and University Business Officers and Jay Younger, FASAE presented on dues restructuring at ASAE Annual Meeting in Hawaii 2003.
Geoffrey Jaroch, CAE and Mike Norbut discuss pricing research and techniques in FORUM Magazine’s March 2013 edition.
McKinley’s eighth installment in our ongoing series examining the impact of shifting economic conditions on our sector. As the economy continues to improve, associations have shifted focus from short-term solutions to more deliberate strategies that bring promise of growth. The EIA Study has made the shift as well by introducing new topic areas such as […]
In the November/December issue of FORUM Magazine, Shelley Sanner, CAE discusses how data can be used by organizations to engage and retain members. http://www.mckinley-advisors.com/wp-content/uploads/2011/12/Sanner_Nov.DecFORUM2011.pdf
Presentation given by Shelley Sanner, CAE and Amanda Adolph, former Vice President at the Association of Governing Boards (AGB) at ASAE’s 2012 Great Idea Conference.
In a November 2007 FORUM Magazine article, Jay Younger, FASAE discussed research and testing processes and tactics to ensure members want to renew do.
Panel discussion with Bill Cramer, Lori Gusdorf, Lisa Sidlesky and Jay Younger, FASAE on proven strategies to grow membership at ASAE’s 2007 Annual Meeting.
Presentation given by Jodie Slaughter, FASAE at AICPA Interchange 2012 on creating and conveying member value in a time of change.
Presentation given by Jodie Slaughter, FASAE at ASAE’s 2012 Great Idea Conference on association’s cultures.
Patrick Glaser’s March 14, 2012 presentation on McKinley Advisors’ recent Economic Impact on Associations Study.
Karli Kasonik Susi’s 2012 presentation on shifting your association’s communications focus to the member experience.
A 2002 presentation by Nicholas Dousmanis, Caroline Fuchs and Jay Younger, FASAE delivered at ASAE’s Annual Meeting.
Jay Younger, FASAE’s presentation on “The State of Membership” at a McKinley breakfast in 2011.
A 2002 presentation by Philippa Gamse, Wes Trochlil and Jay Younger, FASAE delivered at the ASAE Membership Marketing Symposium.
A copy of the presentation Jodie Slaughter, FASAE delivered to NAHB’s Executive Officer Council on configuring the organization for membership success.
McKinley’s seventh installment in our ongoing series examining the impact of shifting economic conditions on our sector. This year, increased stability and optimism has allowed associations to continue to redirect their attention away from short-term solutions to more deliberate growth strategies. As such, the emerging theme for the 2014 report is capitalizing on stability.
The results are in for McKinley’s ninth installment of the Economic Impact on Associations (EIA) Study, a series examining the impact of shifting economic conditions on the association sector. In previous studies, we have seen increasing stability indicating a strong future for the association community. This year however, the EIA Study uncovered a return to […]
Marking the sixth installment in McKinley Advisors’ ongoing benchmarking series, the 2013 EIA study provides a glimpse of the current perceptions within our sector as well as clear illustrations of trending data that becomes so valuable in looking at the impact of changes over time.
Marking the fifth installment in our ongoing benchmarking series, the 2012 EIA study provides a glimpse at the current perceptions within our sector as well as clear illustrations of the type of trend data that becomes so valuable in looking at the impact of changes over time.
The 2011 Economic Impact Study shows marked improvements along almost every major economic indicator.
The 2010 Economic Impact on Associations Study, examines how the reality of 2009 compared to expectations, measures the impact and effectiveness of various marketing techniques and gauges perceptions of the year to come.
The follow-up to our 2009 Economic Impact Study, a mid-year update on association attitudes and behaviors resulting from the economic downturn.
McKinley’s first in a series of benchmarking studies examining the challenges faced by association professionals.