Select List of Case Studies
Here are just a few examples of how we have successfully helped associations with their toughest challenges. We are happy to provide more examples upon request.
ACQUISITION AND RETENTION
Positioning ASHRM to Tap its Most Valuable Recruiting Asset
BRANDING
Expanding ASCE’s Opportunities by Applying Research and Recommendations to Strengthen the Brand
Support NACD’s Branding Efforts through Effective Communications
Strengthening a Brand and Improving Visibility at NACo
Adapting to a Changing Industry at PSDA (formerly DMIA)
DUES RESTRUCTURING
A Foundation for Growth at AG Bell
Membership Dues Restructuring at NACUBO
Developing a Membership Plan and Dues Structure to Ensure Long-Term Viability for NAQC
MARKETING STRATEGY
Developing a Targeted Meeting Marketing Strategy at HIMSS
MEMBER AND MARKET RESEARCH
Research to Uncover Opportunities to Better Serve ACG’s Middle Market
MEMBERSHIP MARKETING
Expanding ASA‘s Membership through Strategic and Tactical Marketing Support
MEMBER NEEDS
Developing Communities of Practice for a Diverse Membership for AAHPM
Defining Value and Messaging to Build Member Engagement for AAP
Research as a Catalyist for Transformational Change at ACerS
Helping NJSCPA Understand What Drives Member Loyalty
Developing a Five-Year Membership Enhancement Plan for SfN
ORGANIZATIONAL DEVELOPMENT
Guiding Day-to-Day Operations and Building Long Term Success for NACCHO
Assessing and Optimizing NAM’s Membership Department
OUTSOURCING SOLUTIONS
Strengthening the APAP Marketing Function through Strategic and Tactical Support
Marketing and Conference Support for CoF
Creating a Marketing Strategy for SNM
PRICING AND PRODUCT STRATEGY
Applying a Strategic Approach to Pricing for AAMI
Improving Program Performance at ASHA
Devising a Strategic Pricing Strategy at MGMA
Developing a Volunteer Training Program to Help the NAAB Meet Volunteer and Organizational Needs
Creating a Unified Brand for Promoting Products via a Branding and Marketing Strategy for NACHRI
Identifying Strengths and Opportunities for NCATE’s Accreditation Programs
