Case Study:

Improving Program Performance

In 2005, the American-Speech-Language-Hearing Association (ASHA) retained McKinley to manage their member benefit programs with the goal of increased program profitability through a reduced allocation of ASHA staff resources and enhanced marketing. McKinley developed and implemented marketing strategies, managed vendor relationships, and actively searched for ongoing non-dues revenue opportunities. As a result of McKinley’s dedicated support, ASHA realized an increase of approximately of 30% in their program royalties, sufficient to justify the expense of a full-time, experienced staff person. The improvement is attributed to enhanced promotional schedules, several new marketing initiatives, consolidated reporting structure, vastly improved vendor communications, an advanced customer service process, and new program development. In short, McKinley served as ASHA’s de facto member benefit management department – with great success.


In Their Words
“We outsourced our member benefits to a company with unique experience in that arena, which allowed us to improve member service and increase revenue. We chose a partner that could take the process from beginning to end so that we could ensure a quality experience for members throughout the entire process. It has turned out to be a really good idea.”

~Chuck Cochran
Chief Staff Officer for Operations