Case Study:

Membership Dues Restructuring for NACUBO

The National Association of College and University Business Officers (NACUBO) suspected that their existing membership structure was out of balance and that their existing dues categories were not accurately reflecting the metrics of their membership base. McKinley assessed the current dues matrix with over 30 unique dues categories, conducted qualitative research and market research to explore price sensitivity and model the optimal allocation of programs, products and services. McKinley’s recommendations also included concrete strategies and tactics related to new membership categories, benefits and positioning. As a result of McKinley’s guidance, NACUBO’s new membership structure has a more logical distribution of dues, creating the potential for the generation of additional membership revenue, and providing plenty of room for members to “rise” up the dues scale. This framework has allowed NACUBO to streamline operational issues and meet their established membership revenue goals.