Case Study:

Creating a Marketing Strategy

McKinley developed a marketing strategy and tactics to create an integrated approach to Society of Nuclear Medicine’s (SNM) marketing efforts. This included addressing recruitment, retention and promotion of products and services to current and prospective members. McKinley facilitated member research to inform the development of recommendations and leveraged that data when making decisions. McKinley also provided on-site support as Strategic Marketing Director for 10 months, which included organizational and budget development. McKinley developed and implemented tools and processes for concept development and execution, which resulted in above average open rates for email communications. In addition, telemarketing campaigns were executed to bring back lapsed members. The campaigns had a 40% return—as result, they were included in the budget for the following year.

See below for examples of  collateral we created during this engagement.