imageMarketing and Communications

How do your members perceive your organization? Do they value your offerings? Leverage your brand and better communicate your association’s value. We conduct research and analyze member and market data to develop marketing and communications strategies that best articulate the unique value of your organization and offerings. We support associations in the following areas:


  • Marketing Strategy and Planning
  • Brand Strategy and Implementation
  • Communications Audits
  • Conference Marketing
  • Membership Marketing
  • Segmentation Strategy

"We worked with McKinley Advisors to roll out the new [membership] structure, and they told us we would need to keep telling our story. The changes are being well received in the field, yet close to a year after we launched the new membership structure, we are still explaining the positive effects of the change."

"They are professional, responsive, and so easy to work with. We will continue to use their services and highly recommend them to others."

"McKinley provided well researched, actionable, recommendations on how to seize our highest value opportunities. What more could you want?"

"McKinley offers a wealth of resources and knowledge to nonprofits of various sizes, budgets, and whose memberships represent all types of industries."

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