Members are the building blocks of associations. Understanding members’ needs is crucial to delivering better value, increasing engagement and enhancing results. We conduct objective assessments of your member products, services and plans, capture member feedback, and provide tangible, short- and long-term recommendations to achieve your membership goals. We help associations in the following areas:

  • Membership Development
  • Recruitment and Retention
  • Engagement Strategies
  • Needs Assessments
  • Component Relations

"McKinley provided a wealth of information with which we can structure future programming to better meet member needs"

"...added great value to the process of data collection, development of viable options and knowledge-based decision-making....[our model] will serve as AAHPM’s guide to better engaging our members for many years."

"...helped us develop a process that is repeatable, which should benefit us in years to come."

"Their commitment to detail ensured that the research was tailored to our field. The result was a plan with recommendations that were actionable and grounded in reality.”

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