Our approach is simple. Our results are extraordinary.

 

Research

Consulting

Outsourcing

  • Interviews (On-Site or Telephone)
  • Electronic Surveys
  • Focus Groups (On-Site or Virtual)
  • Benchmarking
  • Environmental Scanning
  • Market Testing
  • Data Mining and Analysis
  • Membership Recruitment and Retention
  • Marketing and Communications
  • Business and Strategic Planning
  • Brand Strategy and Implementation
  • Organizational Design and Development
  • Product and Program Development
  • Strategic Pricing and Planning
  • Governance, Board and Staff Facilitation

More on our consulting services…

  • Membership, Conference and Product Marketing
  • Membership Strategy and Execution
  • Committee / Task Force Management
  • Exhibit and Sponsorship Sales and Management
  • Infrastructure and Organizational Development

McKinley's President and Founding Partner Jodie Slaughter, FASAE and Managing Partner and Chief Consultant Jay Younger, FASAE

 

As a consulting firm focused on associations, we assume the role of a trusted partner by working with our clients to discover their needs and deliver customized solutions to address them. While every engagement is different, we collaborate with our association clients to solve their challenges by following an effective four-step process.


Look: We assess the situation and work with you to understand your key issues.

Learn: We conduct research to provide answers to your most pressing questions.

Plan: We collaborate to develop practical solutions that reflect your environment.

Deliver: We deliver tangible recommendations and, in many cases, work directly with association staff to implement them.