Research is a core function of almost every project we undertake – it gives members a voice, answers questions and provides solutions – all from the perspective of the audiences that matter.
There is no shortage of firms that provide research services to associations. McKinley’s approach to market and member research begins with a fundamental belief that research is a means to an end, not the end itself. When done right, research can help you draw meaningful conclusions, provide a foundation for decision-making and serve as catalyst for growth and transformation. Alternatively, poorly executed research projects can become a drain on your resources and erode your members’ confidence and participation in other offerings. We often see the results of studies that were too broad in scope, used invalid techniques and ultimately made it harder for associations to make important decisions. McKinley researchers help you hone in on the key data and measurements that will yield actionable insights, allowing you to avoid unnecessary and misguided steps. With McKinley’s research team, you have access to years of formal education in survey research with broad, practical experience gained from hundreds of successful association market research studies.