When it comes to implementing data-driven strategies, you feel like your association has made some tangible and lasting progress. You have processes and standards in place, you pay attention to results, and you have a calendar of research activities. But what if all of those activities are not enough? 
In this article, which appeared in the November/December issue of FORUM magazine (click on the image to the right), I share four key steps to ensure that your organization has the curiosity, discipline, and understanding to go beyond data collection and become an association of knowledge.
Stay tuned…in an upcoming blog post, my colleague Jessica Marko will discuss the benefits of data mining and what to do with all that information you collect on your members.
~ Post by Shelley Sanner, Managing Consultant
The article originally was published in FORUM magazine, published by the Association Forum of Chicagoland.
McKinley is pleased to publish the third in our series of benchmarking studies examining the impact of economic conditions on associations. The 
