Tag Archives: economy
How are you feeling about the economy? For the past two years, McKinley has tracked the association community as it has faced unprecedented layoffs, budget cuts, declining memberships and dwindling reserves. Our goal was to find out – by individual, by sector, by community – how the association profession was grappling with one of its […]
We can tap into customer insight in so many ways. Contemporary marketing and communications is being revolutionized by the real-time dialogue that takes place every day among customers and their brands of choice. Savvy associations can…
This month we release the follow-up to our 2009 Economic Impact Study, a mid-year update on association attitudes and behaviors resulting from the economic downturn. The initial study provided a glimpse of what associations were planning in January, and now we revisit the topics 6-months later to see what has actually happened. Many thanks to the contributions of the nearly 300 participants!
McKinley recently published the first in a series of benchmarking studies examining the challenges faced by association professionals. The Economic Impact report is based on the responses of nearly 300 association executives who generously shared their concerns, past experiences and future plans.