Tag Archives: recruitment

Membership Lessons from the American Society of Anesthesiologists

In a previous blog post, I wrote about the work that we did with the American Society of Anesthesiologists (ASA) around membership recruitment and retention. The primary audience for our efforts was one that associations can easily overlook: former members. While there likely was a reason why members decided not to renew their membership, there […]

Where are Your Best Opportunities to Grow Market Share?

In the world of associations, some universes, or pools of membership prospects, are easier to quantify. A medical association, for example, has a clearly defined set of professionals that it hopes to recruit. It’s every association’s goal to achieve as close to 100% market share as possible – in other words, compelling every professional in […]

Economic Impact Study: Two Years Later and a New Corner

How are you feeling about the economy? For the past two years, McKinley has tracked the association community as it has faced unprecedented layoffs, budget cuts, declining memberships and dwindling reserves. Our goal was to find out – by individual, by sector, by community – how the association profession was grappling with one of its […]

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