Patrick Glaser
Director of Research
202.333.6250 ext. 304
Email
With a background in both opinion research as well as nonprofit management, Patrick enthusiastically focuses on research services for the McKinley team. He describes his personal goal for each client as the relentless pursuit of high quality, actionable data that is tailored to meet stakeholders’ needs.
Patrick has an extensive background in marketing research as well as association management—possessing both technical knowledge of research as well as a substantive understanding of associations. Prior to joining McKinley, Patrick spent five years leading internal and public-release research for the Marketing Research Association (MRA). He has also served as a survey methodologist for Mathematica Policy Research, Inc. and as a project manager for the Center for Survey Research & Analysis (CSRA).
Professionally, Patrick has placed a priority on advancing the science behind research methods. To that end, he has published and presented work in academic journals and student textbooks, survey research trade publications, and at numerous professional and academic association conferences. When not volunteering, Patrick enjoys sailing, traveling, and spending time with his wife Gillian and their two dogs. Patrick has a BA in political science, a Masters of Public Administration (MPA), and an MA in survey research, all from the University of Connecticut.
Recent Articles and Presentations
Selected Presentations
Invited Speaker, Response Rates in America, World Industry Network (WIN), Paris France, April 2008
Plenary Session Debate, Marketing Intelligence Research Association, Kelowna, Canada, May 2011
Keynote speaker, MRA Greater Lakes Chapter Conference, Minneapolis, MN, 2007
Invited Speaker, Respondent Industry Summit, Chicago IL, 2006
Master of Ceremonies, Council for Market and Opinion Research Respondent Cooperation Conferences 2006-2010
AMA Executive Panel on Marketing Research, March 2011
Selected Publications
Encyclopedia of Survey Research Methods (contributor), Sage Publications, 2008
Marketing Research (contributor), Prentice Hall, 2009
Public Opinion Quarterly Journal Article
Alert! Magazine monthly columnist 2006-2011
Selected Media Coverage (Interviewed or Cited)
How to Conduct Field Research
Inc. Magazine, January 31, 2011
Consumers Rebel Against Marketers’ Endless Surveys: 30 Top Industry Execs Gather to Discuss ‘Opinion Fatigue’ Crisis
Advertising Age, October 02, 2006
A focus on quality will elevate research above commodity status
Quirks: Marketing Research Review, December 2007
Re: Is WellPoint SUGGing? (Ans: “No”)
Pollster.com, April 24 2009
