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Samantha joined the McKinley team as a project associate in June 2012, ready to take on any research or marketing challenge thrown her way. Since then she has supported a number of successful membership, industry, product development and pricing research projects by facilitating the research process, analyzing results and distilling the knowledge into actionable recommendations or industry reports.
In college, Samantha distinguished herself through immersion in other cultures (including studying abroad in France and Spain) and campus leadership—even co-founding a social networking site for study abroad students. She applied her business skills to making a difference through her work at nonprofit organizations, a social networking site and a social impact consulting firm. Samantha’s diverse experiences lend well to the association world and she is excited to contribute a fresh marketing perspective to McKinley’s clients.
Samantha loves travelling and hopes to one day accomplish her goal of visiting every continent. Although a proud Buffalo native at heart, she enjoys exploring DC in her free time, and is proud to call it her home. Samantha graduated summa cum laude from American University, with a degree in social entrepreneurship, marketing and Spanish.