As a practice director on McKinley’s Strategy and Innovation team, Alanna leads client engagements designed to maximize organizational efficiency and mission impact. Alanna has worked in the association industry for over a decade and has supported more than 100 unique associations as a member of the McKinley team. During her time at McKinley, she has nurtured an expertise in strategic planning, governance, member engagement and retention, and staff and volunteer leadership facilitation.
Alanna is a social worker by trade and feels passionate about helping individuals and organizations solve challenges and reach their full potential. After spending several years working in direct practice, Alanna joined the National Council for Behavioral Health, a national trade association representing 3,100 mental healthcare centers around the country. In her role, Alanna managed a diverse portfolio of education and consulting products focused on operational and leadership best practices. Alanna also managed the National Council’s committee of Association Executives representing more than 60 state association member organizations.
When she’s not at work, you may find Alanna planting flowers in her garden, running around the backyard with her kids and dogs or exploring DC’s restaurant scene with her husband. Alanna earned an MSW from the University of Pennsylvania with a concentration in nonprofit management and a B.A. in developmental neuropsychology from the University of Rochester.
Read Alanna's latest posts on the McKinley Insights Blog
- Define your Value Proposition to Drive Engagement
- The 3 Rs of Effective Volunteer Programs—Recruitment, Retention and Responsibility
- Engagement Scores: The Key to Maximizing Member Acquisition & Engagement
McKinley Insights Blog
5 min read | April 26, 2023
Is your approach to membership optimized to support your broader business strategy?Read More
Diversity, Equity and Inclusion
3 min read | February 16, 2023
Top Takeaways from the CESSE CEO MeetingRead More
17 min read | February 15, 2023