As the marketing specialist, Caity supports the growth and success of the firm by focusing exclusively on McKinley’s marketing efforts. She works closely with the Solutions team to strengthen our presence through thought leadership and strategic messaging. Her background in marketing has not only shaped her expertise and interest in developing and implementing campaigns, but it has also inspired her passion for creativity and working toward goals that have a positive impact on society.
Prior to joining McKinley, Caity managed the logistics and marketing for an engineering and construction firm’s extensive trade show program. The program included nine companies under the umbrella of the firm and expanded her knowledge of large-scale marketing efforts. She also played a key role in implementing the rebranding strategies for client-facing events which gave her a chance to exercise her artistic talent, fueling her interest in the association world as a result.
Through her close work across company staff, from CEOs to engineers and administrative professionals, she developed strong project management, decision making and analytical skills. Her resulting ability to build relationships and see things through a big picture lens make her an asset to the McKinley team and an expert in her role.
Caity double majored in marketing and supply chain management at the University of Maryland. She lives for Italian food and, as a native New Yorker, she’s an avid fan of authentic NY pizza, the Giants and the Yankees. When she isn’t at work, you can find her painting, hiking and spending time outside.