As a senior consultant, Emily Larson discovers new and unique ways to help associations reach their goals with sustainable, measurable solutions. She is known for her ability to quickly adapt to changing industry trends and develop innovative solutions that resonate with target audiences. Emily's keen eye for detail and patterns, and her results-driven mentality, have earned her a reputation for consistently delivering high-quality marketing and communications campaigns that exceed expectations.
Throughout her career, Emily has worked with a diverse range of professional associations, including those in the healthcare, science, education and technology sectors. She has been instrumental in devising and executing comprehensive marketing plans that have driven membership growth, event attendance and overall engagement for these organizations. Her expertise spans various marketing disciplines, including digital marketing, social media, direct marketing and search engine marketing.
In addition to her work with McKinley, Emily has served in volunteer leadership roles with The American Society of Association Executives, Association Forum and the American Marketing Association. She has been invited to share her insights at numerous conferences and seminars, and her articles on marketing best practices have been featured in leading industry publications.
Before joining McKinley, Emily was a marketer for the Federal Reserve Bank of Chicago, The Melting Pot and the Detroit Lions. Emily earned bachelor’s degrees in marketing and management from the Mike Ilitch School of Business at Wayne State University.
Outside of her professional life, Emily is passionate about giving back to her community. She currently serves as a pro-bono consultant through the Taproot Foundation, helping non-profit organizations in the city of Detroit better serve their missions.
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