As a marketing consultant on the Solutions team, Emily Larson plays a key role in managing relationships with McKinley’s long-term Solutions clients through strategy development, implementation and the tracking of membership and marketing efforts. She is certified in Google Analytics and AdWords, and specializes in digital marketing and analytics-driven recommendations.
Prior to joining McKinley, Emily spent several years working in marketing for a large, fine-dining restaurant group, the Federal Reserve Bank of Chicago and within the professional sports world. She is able to leverage her diverse background and skill set in creative marketing and market research to ensure that all McKinley clients receive the most strategic, measurable and innovative solutions possible. Emily earned Bachelors Degrees in marketing and management from the Mike Ilitch School of Business at Wayne State University.
A native of Detroit, Emily is an avid Tigers fan and can frequently be found talking baseball stats or catching a game. She is constantly on the hunt for the best cup of coffee in the District and if you’re looking for her in the summer, you’ll usually find her in a sailboat on the Chesapeake. She is an active member of the American Society of Association Executives (ASAE) and the American Marketing Association, and currently sits on the ASAE Marketing Section Council.