As a senior marketing consultant, Emily Larson plays a key role in managing relationships with McKinley’s long-term clients through strategy development and implementation oversight. Since 2015, she’s partnered with associations around the world to create strategic and measurable solutions to help grow membership, increase revenue, and drive conference attendance. Emily specializes in scientific meeting marketing and loves finding new ways to increase paper submissions or exceed attendance goals. She is certified in Google Analytics and Google Ads, and focuses on digital marketing and analytics-driven recommendations.
Prior to joining McKinley, Emily spent several years working in marketing for a large, fine-dining restaurant group, the Federal Reserve Bank of Chicago and within the professional sports world. She is able to leverage her diverse background and skill set in creative marketing and market research to ensure that all McKinley clients receive the most innovative solutions possible. Emily earned B.A. degrees in marketing and management from the Mike Ilitch School of Business at Wayne State University.
Based in Detroit, Emily is an avid Tigers fan and can frequently be found talking baseball stats or catching a game. She is constantly on the hunt for the best cup of coffee and loves nothing more than sitting on the beach with a good book in hand. She is an active member of the American Society of Association Executives (ASAE) and the American Marketing Association, and currently sits on the ASAE Marketing Advisory Council.