As a marketing consultant, Karen Travis plays an integral role in developing, implementing and tracking membership and marketing strategies to reach the goals of McKinley’s long-term clients. Her work is predominantly concentrated on conference marketing with additional focuses on membership marketing and product launches. She manages projects, builds out tactical campaign plans and oversees day-to-day logistics to ensure client needs are exceeded.
Prior to joining McKinley, Karen worked at the Education Advisory Board where she supported teams that provided research and consulting solutions to colleges and universities. She managed internal projects, including training and event planning, to advance the organization’s mission of improving the higher education landscape. This experience sparked her interest in working toward causes that result in a positive impact on society and sharpened her ability to use creative problem-solving to develop strategic plans. This has translated into her passion for working with mission-driven associations and strengthened her approach to client relationships.
Both inside and outside of the office, Karen projects the positivity she gained from the magic of Walt Disney World through her college internship and remains a master of Disney trivia. She holds a BBA from The College of William and Mary’s Mason School of Business, with a dual degree in marketing and German studies. During her time there, she studied abroad in Berlin and remains a lover of traveling and experiencing new cultures. A longtime fan of the IndyCar series, she crossed “attending the Indy 500” off her bucket list. Now based in Chicago, she hopes to become a regular attendee!
Read Karen's latest posts on the McKinley Insights Blog
McKinley Insights Blog
Strategy and Innovation
6 min read | February 9, 2022
How Cross-team Collaboration Sets the Stage for Strategy Implementation SuccessRead More
5 min read | January 26, 2022
Four Keys for Associations to Ride the Waves in 2022 and BeyondRead More
6 min read | October 28, 2021