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Your trusted partner.

Turn to McKinley Advisors for insights, guidance and support to address your association’s key opportunities and challenges – from the simple to the complex. With decades of experience and a steadfast commitment to advancing the work of mission-driven organizations, hundreds of leading associations worldwide choose McKinley as their trusted advisors.

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Strategic Guidance

Strategy is an essential ingredient for long-term organizational success, but a good plan is only the beginning. McKinley’s strategic guidance helps position associations for impact – aligning strategy, operations, strategic and business goals, staff culture and performance all in support of the pursuit of a preferred future.

Learn more about the strategic guidance McKinley provides associations.

Research and Insights

Smart associations make data-driven decisions. McKinley’s team of expert researchers and data analysts are the “engine” behind these decisions, combining their decades of formal training and experience with the latest analytical tools and methods.

Read how associations turn to McKinley to gather actionable member and market insights to inform their paths forward.

Business Transformation

McKinley’s team of expert advisors support clients through periods of high-impact change including governance reinvention, membership and dues restructuring, global strategy and many other areas.

See how McKinley consultants help associations address high-stakes change initiatives.

Membership and Marketing Services

The marketing landscape is evolving rapidly, requiring new skill sets and smart investments across a range of content and media platforms. McKinley helps fill capability and capacity gaps for associations by bringing the latest thinking, techniques, and technology to advance marketing effectiveness.

Find out how McKinley’s team is helping associations.

“It isn't always easy to find an expert in all areas, especially not someone that is an equal partner in the work itself and the passion McKinley shares. That’s the secret sauce that makes us turn to McKinley and why the board feels that the work we do with them is a great investment for the organization.”

- Deborah J. Bowen

President & CEO | American College of Health Executives

“It’s McKinley’s ability to look at that complexity and make it comprehensible and actionable and slice it in a way that provides a new vision for an organization like ASAE. They're not afraid to take the deeper dive and come up with the right outcomes or solutions that allow us to do our work better.”

- Susan Robertson

President & Executive Vice President | American Society of Association Executives

“I felt like the McKinley team were true partners in the effort, they weren't just consultants presenting us with a cookie-cutter approach or plan. They really got into the project and sought to understand our needs and our project goals. I felt they delivered a customized solution.”

- Sabrina Reilly

Vice President of Membership | Association for the Advancement of Medical Instrumentation

“What ensured the success of our project was McKinley’s willingness to immerse themselves in our field to the point where they were comfortable interacting with volunteers and staff. This commitment to detail ensured that the research was tailored to our field. The result was a plan with recommendations that were actionable and grounded in reality.”

- Marty Saggese

Executive Director | Society for Neuroscience

“We had confidence in the McKinley team and process from day one. And we were correct in that we ended with a workable, concise and well-supported plan. With our numerous and diverse stakeholders, that is quite an accomplishment.”

- Michael Honaker

Former Deputy Chief Executive Officer | The American Psychological Association

“We are very pleased with the results of our work with McKinley. They did a great job on the analysis, cross-tabulations, and ranking of open-ended responses for our research project. Thank you to the entire team for helping us to achieve our project goals and for providing us with such valuable information. You certainly exceeded our expectations.”

- Charmaine Osborne

Membership Manager | American Society for Healthcare Engineering

Client Testimonials

McKinley aspires for all associations to be successful in meeting and exceeding member expectations. Let’s work together.

McKinley Insights Blog

25 Years of McKinley
December 9, 2019 | Jay Younger, FASAE
As we near the conclusion of another year, the team at McKinley decided to take advantage of the firm’s…
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2019 EIA Study, Part II: An Overview
December 3, 2019 | Shelley Sanner, MA, CAE
Expanding on findings from the 2019 Economic Impact on Associations (EIA) Study, our latest special report goes beyond the…
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Staying Mission-Focused During Times of Change
October 31, 2019 | David DuVal
This October, the Public Relations Society of America (PRSA) brought together communications professionals from all over the country for…
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