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Our team’s capabilities in strategy, research, analytics and marketing services produce extraordinary insights for hundreds of associations.

McKinley Insights Blog

How Do You Leverage Volunteers in the Product Development Process?
July 28, 2021 | Tim Hopkins
What roles do volunteer leaders typically play in product development at your association?For many organizations, volunteer leaders engage in…
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In Honor of Pride Month—Reflections on Identity Covering
June 23, 2021 | Jon Hockman, CPF, FASAE
Identity Covering:Modulating our identities in order to be accepted by the mainstreamErving Goffman, 20th Century sociologistImagine if nearly one…
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Better Together? When Associations Should Consider a Merger
June 16, 2021 | Jay Younger, FASAE
As associations consider how to navigate a post-COVID environment, many are considering big, bold moves. Overall, this is good…
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Strategic Guidance

Strategy is an essential ingredient for long-term organizational success, but a good plan is only the beginning. McKinley’s strategic guidance helps position associations for impact – aligning strategy, operations, strategic and business goals, staff culture and performance all in support of the pursuit of a preferred future.

Learn more about the strategic guidance McKinley provides associations.

Research and Insights

Smart associations make data-driven decisions. McKinley’s team of expert researchers and data analysts are the “engine” behind these decisions, combining their decades of formal training and experience with the latest analytical tools and methods.

Read how associations turn to McKinley to gather actionable member and market insights to inform their paths forward.

Business Transformation

McKinley’s team of expert advisors support clients through periods of high-impact change including governance reinvention, membership and dues restructuring, global strategy and many other areas.

See how McKinley consultants help associations address high-stakes change initiatives.

Marketing Solutions

The marketing landscape is evolving rapidly, requiring new skill sets and smart investments across a range of content and media platforms. McKinley helps fill capability and capacity gaps for associations by bringing the latest thinking, techniques, and technology to advance marketing effectiveness.

Find out how McKinley’s team is helping associations.

“The expertise that McKinley brought to the table was so beneficial to this project. In addition to their research, their experience with other clients provided a background to our affiliate leaders and stakeholders.”

- Kevin Watkins, MBA, CAE

Senior Vice President, Affiliate & Member Engagement | National Apartment Association

“Having a team like McKinley that can dive in and understand both the similarities and the differences among your constituents is important. From start to finish, everything was on time, and everything was exactly what I was looking for. There were no surprises. The quality of their recommendations is really strong.”

- Lisa Junker, CAE

Director of Publications, Communications, and Marketing | Entomological Society of America

“McKinley brought so much to the table because they had an entire organization behind them. Our consultant had access to lots of different types of expertise that they could bring in if needed. That was really valuable, and led to a very robust process and ultimately a very robust final product.”

- Kathy Alm

CEO | Professional Association of Therapeutic Horsemanship International

“I've worked with McKinley in the past and trust the processes that they have in place and the expertise... McKinley has a wide reach across the association market and is very much engaged in content strategy research with other associations. They bring the expertise and knowledge that is needed to advance content priorities practically. ”

- Alla Orlova, M.A.

Managing Director, Education and Technical Initiative | American Industrial Hygiene Association

“It isn't always easy to find an expert in all areas, especially not someone that is an equal partner in the work itself and the passion McKinley shares. That’s the secret sauce that makes us turn to McKinley and why the board feels that the work we do with them is a great investment for the organization.”

- Deborah J. Bowen

President & CEO | American College of Health Executives

“It’s McKinley’s ability to look at that complexity and make it comprehensible and actionable and slice it in a way that provides a new vision for an organization like ASAE. They're not afraid to take the deeper dive and come up with the right outcomes or solutions that allow us to do our work better.”

- Susan Robertson

President & Executive Vice President | American Society of Association Executives

Client Testimonials

McKinley aspires for all associations to be successful in meeting and exceeding member expectations. Let’s work together.

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PHP is Fun!

Translating complex challenges into clear and actionable direction.

McKinley Insights Blog

How Do You Leverage Volunteers in the Product Development Process?

In Honor of Pride Month—Reflections on Identity Covering

Better Together? When Associations Should Consider a Merger

Strategic Guidance

Research and Insights

Business Transformation

Marketing Solutions

Client Testimonials

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