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Hundreds of leading associations have turned to us for insights, guidance and support to address key opportunities and challenges – from the simple to the complex.

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Strategic Guidance

Strategy is an essential ingredient for long-term organizational success, but a good plan is only the beginning. McKinley’s strategic guidance helps position associations for impact – aligning strategy, operations, strategic and business goals, staff culture and performance all in support of the pursuit of a preferred future.

Learn more about the strategic guidance McKinley provides associations.

Research and Insights

Smart associations make data-driven decisions. McKinley’s team of expert researchers and data analysts are the “engine” behind these decisions, combining their decades of formal training and experience with the latest analytical tools and methods.

Read how associations turn to McKinley to gather actionable member and market insights to inform their paths forward.

Business Transformation

McKinley’s team of expert advisors support clients through periods of high-impact change including governance reinvention, membership and dues restructuring, global strategy and many other areas.

See how McKinley consultants help associations address high-stakes change initiatives.

Marketing Solutions

The marketing landscape is evolving rapidly, requiring new skill sets and smart investments across a range of content and media platforms. McKinley helps fill capability and capacity gaps for associations by bringing the latest thinking, techniques, and technology to advance marketing effectiveness.

Find out how McKinley’s team is helping associations.

“Having a team like McKinley that can dive in and understand both the similarities and the differences among your constituents is important. From start to finish, everything was on time, and everything was exactly what I was looking for. There were no surprises. The quality of their recommendations is really strong.”

- Lisa Junker, CAE

Director of Publications, Communications, and Marketing | Entomological Society of America

“McKinley brought so much to the table because they had an entire organization behind them. Our consultant had access to lots of different types of expertise that they could bring in if needed. That was really valuable, and led to a very robust process and ultimately a very robust final product.”

- Kathy Alm

CEO | Professional Association of Therapeutic Horsemanship International

“I've worked with McKinley in the past and trust the processes that they have in place and the expertise... McKinley has a wide reach across the association market and is very much engaged in content strategy research with other associations. They bring the expertise and knowledge that is needed to advance content priorities practically. ”

- Alla Orlova, M.A.

Managing Director, Education and Technical Initiative | American Industrial Hygiene Association

“It isn't always easy to find an expert in all areas, especially not someone that is an equal partner in the work itself and the passion McKinley shares. That’s the secret sauce that makes us turn to McKinley and why the board feels that the work we do with them is a great investment for the organization.”

- Deborah J. Bowen

President & CEO | American College of Health Executives

“It’s McKinley’s ability to look at that complexity and make it comprehensible and actionable and slice it in a way that provides a new vision for an organization like ASAE. They're not afraid to take the deeper dive and come up with the right outcomes or solutions that allow us to do our work better.”

- Susan Robertson

President & Executive Vice President | American Society of Association Executives

“I felt like the McKinley team were true partners in the effort, they weren't just consultants presenting us with a cookie-cutter approach or plan. They really got into the project and sought to understand our needs and our project goals. I felt they delivered a customized solution.”

- Sabrina Reilly

Vice President of Membership | Association for the Advancement of Medical Instrumentation

Client Testimonials

McKinley aspires for all associations to be successful in meeting and exceeding member expectations. Let’s work together.

McKinley Insights Blog

Prioritizing Opportunities for Staff Engagement
January 28, 2020 | Liz Williamson Cancio
As our industry evolves, we are seeing more associations follow the lead of for-profit companies in prioritizing staff engagement…
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Creating an Open Minded Strategic Plan
January 7, 2020 | Kelseagh Budris
The most impactful and lasting organizational change happens when you expand your perspective. My colleague and McKinley principal Jon…
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2019 A Year In Review
December 17, 2019 | McKinley Advisors
Reflect on the past 25 years of association growth and prepare for the road ahead as McKinley celebrates its…
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