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Turn to McKinley Advisors for insights, guidance and support to address your association’s key opportunities and challenges – from the simple to the complex. With decades of experience and a steadfast commitment to advancing the work of mission-driven organizations, hundreds of leading associations worldwide choose McKinley as their trusted advisors.

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Strategic Guidance

Strategy is an essential ingredient for long-term organizational success, but a good plan is only the beginning. McKinley’s strategic guidance helps position associations for impact – aligning strategy, operations, strategic and business goals, staff culture and performance all in support of the pursuit of a preferred future.

Learn more about the strategic guidance McKinley provides associations.

Research and Insights

Smart associations make data-driven decisions. McKinley’s team of expert researchers and data analysts are the “engine” behind these decisions, combining their decades of formal training and experience with the latest analytical tools and methods.

Read how associations turn to McKinley to gather actionable member and market insights to inform their paths forward.

Business Transformation

McKinley’s team of expert advisors support clients through periods of high-impact change including governance reinvention, membership and dues restructuring, global strategy and many other areas.

See how McKinley consultants help associations address high-stakes change initiatives.

Membership and Marketing Services

The marketing landscape is evolving rapidly, requiring new skill sets and smart investments across a range of content and media platforms. McKinley helps fill capability and capacity gaps for associations by bringing the latest thinking, techniques, and technology to advance marketing effectiveness.

Find out how McKinley’s team is helping associations.

Marty Saggese

What ensured the success of our project was McKinley’s willingness to immerse themselves in our field to the point where they were comfortable interacting with volunteers and staff. This commitment to detail ensured that the research was tailored to our field. The result was a plan with recommendations that were actionable and grounded in reality.

Michael Honaker

We had confidence in the McKinley team and process from day one. And we were correct in that we ended with a workable, concise and well-supported plan. With our numerous and diverse stakeholders, that is quite an accomplishment.

Charmaine Osborne

We are very pleased with the results of our work with McKinley. They did a great job on the analysis, cross-tabulations, and ranking of open-ended responses for our research project. Thank you to the entire team for helping us to achieve our project goals and for providing us with such valuable information. You certainly exceeded our expectations.

Mark Crossley

From the start of our collaboration with McKinley, their staff were very professional, knowledgeable and genuinely interested in the project. They took the time to learn about us and what we hoped to accomplish and maintained that interest throughout. I was highly impressed with their approach.

Carla Balakgie

We came to McKinley with a mission critical project on a tight deadline. Their expert analysis, focused attention and support through implementation meant the difference between a goal envisioned and a project completed.

Marsha Block

McKinley Advisors had the professional talent and the tools to help us through reconsidering our organizational identity so that a long-considered discussion was brought to a successful conclusion.

Client Testimonials

McKinley aspires for all associations to be successful in meeting and exceeding member expectations. Let’s work together.

McKinley Insights Blog

4 Ways to Maximize Your Conference Marketing
September 27, 2019 | David DuVal and Emily Larson
At the core of many associations’ identities are events and conferences. Not only do they provide a major source…
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Measuring the Impact of Your Strategic Plan
September 10, 2019 | Jay Younger, FASAE
My colleague, Jon Hockman, CPF, FASAE, recently authored a great post about the beginning stages of the strategic planning…
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McKinley Advisors Announces New Executives to Support Continued Growth
September 5, 2019 | Jay Younger, FASAE
David Gammel, FASAE, CAE, to join the firm as principalSuzanna Wight Kelley, FAIA, MBA promoted to principal FOR IMMEDIATE RELEASEWASHINGTON,…
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Your trusted partner.

Strategic Guidance

Research and Insights

Business Transformation

Membership and Marketing Services

Marty Saggese

Michael Honaker

Charmaine Osborne

Mark Crossley

Carla Balakgie

Marsha Block

Client Testimonials

McKinley Insights Blog

4 Ways to Maximize Your Conference Marketing

Measuring the Impact of Your Strategic Plan

McKinley Advisors Announces New Executives to Support Continued Growth

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