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Research Report

2022 Association Viewpoint study, "An Age of Acceleration"

This year's report explores the decisions association leaders must face to embrace change or resume business as usual. Download your complimentary copy of the report for insights into the priorities ...

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Restructuring the Consumer Technology Association’s Membership and Dues Model

Research Report

Marketing Your Events: Are you using the right tools?

An Environmental Analysis of the Healthcare Sector with the American College of Cardiology

Research Report

2022 Top Trends in Association Strategy

Strategizing Your Way to Event Success

2022 Interviews with Innovators

Association Viewpoint: An Age of Acceleration Webinar

Hear from three of the leaders who contributed to this year’s study and learn ...

Research Report

2022 Association Viewpoint study, "An Age of Acceleration"

This year's report explores the decisions association leaders must face to ...

Employing Strategic Research Initiatives for Long-Term Impact

McKinley has partnered with The Regulatory Affairs Professionals Society (RAPS) ...

How Your Association Can Ride the Waves in 2022 and Beyond

Explore lessons learned over the past two years, trends we’re watching in 2022, ...

Building a Bridge Between Strategy and Action

The Professional Association of Therapeutic Horsemanship International (PATH ...

Strategic Planning for Bold Action and Transformation

The American Institute of Architects (AIA) developed a bold strategic plan in ...

Research Report

2021 Association Viewpoint

The report offers a glance at how associations have handled a year of extreme ...

A Groundbreaking DEI Study to Inform and Compel Action

The Association Forum (Forum) launched a research study in partnership with ...

Turning DEI Commitments into Action

Diversity, Equity & Inclusion has emerged as a major priority in the ...

Operationalizing Data and Analytics

No matter where your organization falls on the maturity scale, there are always ...

Building a Research Agenda to Drive Advocacy Efforts

The video game industry is one of the fastest-growing industries in the U.S. ...

Building Data-Driven Member and Customer Experiences

Use data to create personalized experiences for your members while encouraging ...

Strategy and Data Alignment

Your association’s strategic plan may have shifted or been delayed in response ...

DE&I in Action: Start at the Top

The most important job you have at a trade show is to capture quality ...

Research Report

2020 Data and Analytics Report

In partnership with Association Analytics (A2), this 2020 report explores the ...

The Local Experience

Join us to hear how three associations are meeting members “where they are” ...

Adapt Your Marketing

We know from the Great Recession that the marketing/communications function ...

The New Turnaround CEO

In this time of crisis, most leaders have been thrust into the role of ...

A Decade of Data & Insights

Using data collected during the Great Recession through early May 2020, we ...

Research Report

2020 Association Viewpoint

The Association Viewpoint captures what we have learned from over 10 years of ...

Decision Making & Governance in Challenging Times

Watch the webinar today to learn insights and actionable steps to navigate ...

Reduce Uncertainty with Scenario Planning

Financial sustainability is key to navigating these uncertain and rapidly ...

Q&A with Jay Younger, Responding to COVID-19

We discuss the challenges associations are facing as a result of the COVID-19 ...

Developing Standards to Unify Affiliate and Member Experience

When the Infectious Diseases Society of America (IDSA) set out to reimagine its ...

Research Report

EIA 2019 Part II: Reimagining Strategy, Value and Engagement

This special report takes a closer look at how associations are responding to ...

Research Report

EIA 2019 Part I: Economic Impact on Associations Study

Download Part I of our association benchmarking study “An Opportunity to ...

Research Report

The DNA of Top-Performing Member Organizations

After decades of working closely with associations of all sizes within various ...

Utilities Technology Council Dues Restructuring

In 2017, the Utilities Technology Council (UTC) made the strategic decision to ...

Casualty Actuarial Society: Expanding Products to New Markets

The Casualty Actuarial Society (CAS) is a leading international organization ...

Research Report

Results of the 2018 EIA Study: Moving Forward

McKinley’s Economic Impact on Associations (EIA) Study was launched in 2008, a ...

Research Report

Results of the 2016 EIA Study: Preparing for the Future

The results are in for McKinley’s ninth installment of the Economic Impact on ...

Research Report

2015 EIA Study: Innovating for the Future

McKinley’s eighth installment in our ongoing series examining the impact of ...

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