The 2020 Association Viewpoint

The 2020 Association Viewpoint
Association viewpoint: a decade of data and insights in white text over a light blue background.

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The latest edition of McKinley’s Association Viewpoint, formerly the Economic Impact on Associations (EIA) Study, captures what we have learned from over 10 years of data. Drawing parallels between the Great Recession and today’s crisis, the findings offer a glance at a critical inflection point preceding the COVID-19 outbreak. We also forecast what’s on the horizon and where associations should focus in the year ahead.

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Highlights include:

  • Insight into how priorities have shifted and what we have learned since the Great Recession.
  • Guidance on navigating the current pandemic with members, communications, financial planning, and mission in mind.
  • A closer look at member retention and how associations are well positioned to respond to acute member needs through trusted information, industry representation, career resources and community.

View the report to reflect on a decade of association data and what it could mean for your organization in today’s unpredictable climate.


Stay tuned for an in-depth data and analytics study, conducted in partnership with Association Analytics, later this summer.