What are your association’s motivations, drivers and visions of success? When you engage with McKinley, we immerse ourselves in your world to better understand your association’s strengths and challenges, as well as your organizational and environmental realities. Working with your staff, we will formulate a project and plan to accomplish your goals.
We will use a data-driven approach to better understand your offerings, obstacles and opportunities, as well as your members, customers and prospects. Your organization will benefit from our broad perspective gained during our experience working with hundreds of associations.
Employing the findings from the Look and Learn phases, we will work with your staff to prioritize your objectives, set goals and create realistic and executable strategies or recommendations to solve your challenges.
Whether it is implementing the strategies we develop, presenting recommendations to your board or creating a professional report for distribution to your membership, we are passionate about the quality of our deliverables. These are informed by industry best practices, novel tools and approaches, and customized solutions developed exclusively for your association.
McKinley Insights Blog
Check out our research, best practices and lessons learned within the association community.
5 min read | September 7, 2023
How Association Leaders Turn Strategic Priorities into ActionsRead More
5 min read | August 18, 2023
Top Takeaways from #ASAE23Read More
5 min read | April 26, 2023