Simple Approach. Extraordinary Results.
McKinley Advisors consistently applies a proven, flexible approach to deliver value to our clients: Look, Learn, Plan, Deliver.
Look
What are your association’s motivations, drivers and visions of success? When you engage with McKinley, we immerse ourselves in your world to better understand your association’s strengths and challenges, as well as your organizational and environmental realities. Working with your staff, we will formulate a project and plan to accomplish your goals.
Learn
We will use a data-driven approach to better understand your offerings, obstacles and opportunities, as well as your members, customers and prospects. Your organization will benefit from our broad perspective gained during our experience working with hundreds of associations.
Plan
Employing the findings from the Look and Learn phases, we will work with your staff to prioritize your objectives, set goals and create realistic and executable strategies or recommendations to solve your challenges.
Deliver
Whether it is implementing the strategies we develop, presenting recommendations to your board or creating a professional report for distribution to your membership, we are passionate about the quality of our deliverables. These are informed by industry best practices, novel tools and approaches, and customized solutions developed exclusively for your association.
McKinley Insights Blog
Check out our research, best practices and lessons learned within the association community.
featured
10 min read
| November 19, 2024
How Successful Associations Implement Strategy
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Market Research
5 min read
| November 4, 2024
Low Response Rates: What They Mean and How to Improve Them
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Governance and Leadership
3 min read
| November 4, 2024