Business Transformation
Our business is the business of associations. Our team brings decades of experience in the day-to-day operations of associations, providing innovative solutions that meet the unique business needs of mission-driven organizations.
Business Planning
Our business planning team translates the strategic priorities of associations into operational realities that position organizations for growth. Informed by the latest practices in association management, our consultants design business solutions in collaboration with association CEOs and volunteer leaders that will help you transform your business.
Revenue Optimization
Continuous change and heightened competition are requiring many organizations to embrace new approaches to revenue generation. McKinley’s team of consultants partner with association leaders to develop innovative, mission-aligned approaches to a secure bottom line.
Membership Modeling
Membership is at the core of each association we partner with. McKinley’s expert consultants have unparalleled experience in evaluating, developing and testing membership models for both trade associations and professional societies.
Strategies for Growth
From increasing organization-wide revenue to growing specific products and services, McKinley’s consultants have a proven track record of aligning association best practices with the framework of each association’s unique mission and strategic priorities.
Scenario Planning
McKinley’s business transformation service helps associations understand what’s possible. When critical decisions are on the table, our team will develop scenario models to help CEOs and boards make wise investments.
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Informed Decision Making
The core of our business transformation practice is research. We make sure to understand the needs of members, staff and volunteer leaders to design solutions that address stakeholder needs while meeting business imperatives.
Investing in the Future
The pace of change continues to accelerate. McKinley helps associations leverage their intellectual, human and financial assets to stay ahead of the curve.
Portfolio Assessment
Revenue is only part of the picture. A McKinley portfolio assessment helps associations understand the impact, as defined by mission and margin, of their current portfolio and identifies areas of opportunity and growth.
Revenue Diversification
Traditional revenue streams are changing and formally-reliable sources of revenue may no longer be relevant. McKinley’s consultants help organizations ideate, test and refine revenue-generating offerings.
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Alignment with Best Practices
Our team works with the world’s leading trade associations and professional societies, allowing us to provide benchmarks and best practices for each client engagement.
Meeting Stakeholder Needs
Associations’ stakeholders are matrixed and varied. McKinley consultants work with clients to optimize revenue while meeting the needs of sponsors, strategic partners and more.
Membership Model Assessments
McKinley’s membership model assessments allow organizations to better understand how their current approach meets the needs of members and identifies opportunities for strategic growth.
Dues Restructuring
When a change in dues is needed, our team will develop and test several scenarios to ensure an organization’s staff and board are making informed decisions that will lead to long-term organizational success.
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Trade Associations and Professional Societies
McKinley’s consultants bring decades of experience working for trade associations and professional societies. We understand the unique membership needs of both and can bring case studies forward to demonstrate innovative approaches to member engagement.
Implementing Member Model Changes
Developing a new membership model is only one step in the process. Our team will create an implementation plan to ensure changes roll out smoothly, including messaging and communications support.
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