Business Transformation
Our business is the business of associations. Our team brings decades of experience in the day-to-day operations of associations, providing innovative solutions that meet the unique business needs of mission-driven organizations.
Business Models
Our team translates the strategic priorities of associations into operational realities that position organizations for growth. Informed by the latest practices in association management, our consultants design business solutions in collaboration with association CEOs and volunteer leaders that will help you transform your business.
Membership Value and Dues Models
Membership is at the core of each association we partner with. McKinley’s expert consultants have unparalleled experience in evaluating, developing and testing membership models for both trade associations and professional societies.
Membership Model Assessments
McKinley’s membership model assessments allow organizations to better understand how their current approach meets the needs of members and identifies opportunities for strategic growth.
Dues Restructuring
When a change in dues is needed, our team will develop and test several scenarios to ensure an organization’s staff and board are making informed decisions that will lead to long-term organizational success.
Connect with a Member of our Team
Membership Reset: Delivering on the Promise of Membership
Trade Associations and Professional Societies
McKinley’s consultants bring decades of experience working for trade associations and professional societies. We understand the unique membership needs of both and can bring case studies forward to demonstrate innovative approaches to member engagement.
Implementing Member Model Changes
Developing a new membership model is only one step in the process. Our team will create an implementation plan to ensure changes roll out smoothly, including messaging and communications support.
Business Model Innovation
Business model innovation encompasses a comprehensive approach across five critical dimensions: value, revenue, community, reach and operations. Our team partners with associations to assess and reinvent their business models, enabling them to strengthen financial sustainability and mission impact.
Explore our Portfolio Analysis Process
Connect with a Member of our Team
Pricing Strategy
Pricing strategy requires clarity around business concepts, market demand and value propositions. Our team helps associations identify optimal pricing structures for new and existing offerings, grounding recommendations in both data and real-world feasibility.
Informed Decision Making
The core of our business transformation practice is research. We make sure to understand the needs of members, staff and volunteer leaders to design solutions that address stakeholder needs while meeting business imperatives.
Complimentary Download
Business Model Innovation: Fuel for an Association’s Mission
Discover the key dimensions of an association's business model and access strategies used by leading associations to innovate across these elements. Learn how to move beyond incremental program changes to systematic business model transformation that strengthens financial sustainability and mission impact.
featured
4 min read
| May 27, 2025
Cultural Competence for Innovation
Read More
Business Models
6 min read
| October 23, 2024
Evaluating New and Innovative Revenue Opportunities
Read More
Membership Value and Dues Models
3 min read
| September 3, 2024