Our business planning team translates the strategic priorities of associations into operational realities that position organizations for growth. Informed by the latest practices in association management, our consultants design business solutions in collaboration with association CEOs and volunteer leaders that will help you transform your business.
Continuous change and heightened competition are requiring many organizations to embrace new approaches to revenue generation. McKinley’s team of consultants partner with association leaders to develop innovative, mission-aligned approaches to a secure bottom line.
Membership is at the core of each association we partner with. McKinley’s expert consultants have unparalleled experience in evaluating, developing and testing membership models for both trade associations and professional societies.
Strategies for Growth
From increasing organization-wide revenue to growing specific products and services, McKinley’s consultants have a proven track record of aligning association best practices with the framework of each association’s unique mission and strategic priorities.
McKinley’s business transformation service helps associations understand what’s possible. When critical decisions are on the table, our team will develop scenario models to help CEOs and boards make wise investments.
Informed Decision Making
The core of our business transformation practice is research. We make sure to understand the needs of members, staff and volunteer leaders to design solutions that address stakeholder needs while meeting business imperatives.
Investing in the Future
The pace of change continues to accelerate. McKinley helps associations leverage their intellectual, human and financial assets to stay ahead of the curve.
Revenue is only part of the picture. A McKinley portfolio assessment helps associations understand the impact, as defined by mission and margin, of their current portfolio and identifies areas of opportunity and growth.
Traditional revenue streams are changing and formally-reliable sources of revenue may no longer be relevant. McKinley’s consultants help organizations ideate, test and refine revenue-generating offerings.
Alignment with Best Practices
Our team works with the world’s leading trade associations and professional societies, allowing us to provide benchmarks and best practices for each client engagement.
Meeting Stakeholder Needs
Associations’ stakeholders are matrixed and varied. McKinley consultants work with clients to optimize revenue while meeting the needs of sponsors, strategic partners and more.
Membership Model Assessments
McKinley’s membership model assessments allow organizations to better understand how their current approach meets the needs of members and identifies opportunities for strategic growth.
When a change in dues is needed, our team will develop and test several scenarios to ensure an organization’s staff and board are making informed decisions that will lead to long-term organizational success.
Trade Associations and Professional Societies
McKinley’s consultants bring decades of experience working for trade associations and professional societies. We understand the unique membership needs of both and can bring case studies forward to demonstrate innovative approaches to member engagement.
Implementing Member Model Changes
Developing a new membership model is only one step in the process. Our team will create an implementation plan to ensure changes roll out smoothly, including messaging and communications support.
Meet our Business Transformation TeamView Full Team
“We had confidence in the team and process from day one. And we were correct in that we ended with a workable, concise and well-supported plan. With our numerous and diverse stakeholders, that is quite an accomplishment.”
Former Deputy Executive Director, American Psychological Association
“The Consumer Technology Association (CTA) values its members and the unique role they play as innovators within the tech industry driving our global economy. CTA needed to move beyond our previous membership model. We wanted to better reflect our members and the technology industry which meant it was time for CTA to innovate. Thanks to McKinley Advisors we were able to move forward in a positive way which rewards our members and aligns to the needs of CTA.”
SVP, CES & Membership, CTA
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