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Caroline Baugher

Practice Director

Caroline Baugher

As a practice director on McKinley’s Business Transformation team, Caroline Baugher leverages her extensive experience working in associations to provide clients with critical knowledge and feasible solutions for their unique challenges. During her time at McKinley, Caroline has gained a comprehensive background in market research and is experienced in developing creative, customized solutions for challenges related to membership development, revenue diversification, membership modeling marketing, dues restructuring, and product development. She has presented at association conferences, including ASAE Annual and her thought leadership has been featured in Association Forum, Associations Now and more. 

Caroline’s passion for serving non-profits began in post-Katrina New Orleans. After graduating from Tulane University with degrees in communications and international development, Caroline got her start in membership management at a young professional organization. Prior to joining the McKinley team in 2012, Caroline spent two and a half years at a global, professional association where she oversaw all membership operations and the migration to a new association management system. Having previously worked in a number of associations, Caroline is committed to engaging and facilitating collaboration with her clients to ensure results are feasible and impactful.

Read Caroline's latest posts on the McKinley Insights Blog

Is your approach to membership optimized to support your broader business strategy?
Best Practices for Association Chapter Models
Behind the Member Wall

View all of Caroline's posts


McKinley Insights Blog