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Research and Insights

McKinley understands what it means to be data-driven, and we’re ready to help associations find the clarity and confidence to tackle their toughest challenges.

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Market Research

As one of the top market research companies, McKinley has successfully conducted countless research engagements. Each is custom-tailored to the needs of our clients in order to provide sound, actionable insights.

Field and Industry Studies

McKinley’s research team is able to tap into key resources to ensure associations aren’t only receiving insights on their members, but their field at large. From workforce studies to impact assessments, our team is equipped to provide needed knowledge across sectors and industries.

When we initially approached McKinley about the WE project expansion, we had a vision and some goals. The racial injustices of 2020 were harrowing but they gave us an opportunity to help our members and stakeholders take real and measurable action. McKinley pivoted with us, translating the research data into compelling stories, facilitating honest and sometimes personal conversations about DEI with our members, and helping the community commit to next steps.

Michelle Mason, FASAE, CAE

Former President and CEO, Association Forum

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