[Webinar] Adapt Your Marketing

[Webinar] Adapt Your Marketing
Adapt Your Marketing is written on a light blue background with a man tightrope walking on a graph of red and green lines.


We know from the Great Recession that the marketing/communications function becomes essential as associations work to engage and support members through times of crisis. As a crisis evolves, however, the expectations of stakeholders change rapidly. Are you adapting your strategies, tactics and messages to keep pace? Join us for a discussion between two association marketing leaders:

Hear how you can apply their approaches and lessons learned to your association.

Learning Objectives:

  • Review data from the Great Recession and discuss lessons learned that can be applied today.
  • Hear from two association marketing officers on how they are managing through disruption and adapting their strategies.
  • Share and discover ways to address the changing needs of your target audiences.

See other insights in our related blog Pivot Your Marketing Strategy During Global Disruption.