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Adapt Your Marketing

We know from the Great Recession that the marketing/communications function becomes essential as associations work to engage and support members through times of crisis. As a crisis evolves, however, the expectations of stakeholders change rapidly. Are you adapting your strategies, tactics and messages to keep pace? Join us for a discussion between two association marketing leaders:

Hear how you can apply their approaches and lessons learned to your association.

Learning Objectives:

  • Review data from the Great Recession and discuss lessons learned that can be applied today.
  • Hear from two association marketing officers on how they are managing through disruption and adapting their strategies.
  • Share and discover ways to address the changing needs of your target audiences.
  • See other insights in our related blog Pivot Your Marketing Strategy During Global Disruption.


Work with us

Bring your team, tools, and data together to adapt your marketing.

Let’s Get To Work