Unlike traditional for-profit models, this framework acknowledges the unique challenges and opportunities associations face. Drawing on original research, real-world client stories and sector trends, we explore how organizations can reimagine their business models to deliver on mission, build resilience and stay competitive.
Whether you're considering small changes or a full reinvention, this conversation offers a roadmap for intentional, data-informed innovation.
Key Insights
Associations can drive business model innovation and resilience by focusing on five core dimensions:
Value: Understand what your audiences need and what their pain points are so that you can offer real solutions.
Revenue: Think ROI, margins and growth trends. Look at what’s currently working and what’s not. Then explore adjacent markets and products.
Community: Community is the core of what associations do. It’s what differentiates you do from your for-profit competitors offering products and services.
Reach: Think beyond your members and membership. Explore how you can connect and gain influence in the larger ecosystem.
Operations: Whether it’s your structure, governance, culture or systems, you need the right infrastructure for innovation.
Building meaningful change requires leadership alignment, a clear strategy for managing risk and a willingness to evolve. In some cases, reinvention may be necessary to remain relevant and deliver on your mission for the long term.
