The Evaluating New Revenue Opportunities webinar is designed to equip association executives with the tools needed to assess new and innovative revenue ideas, featuring a tutorial on our resource, New Revenue Opportunities: Evaluation Rubric.
During this session, our team:
- Explores the key factors that should guide your assessment of new products, programs or services.
- Shows how to utilize our clear scoring system to make informed decisions on whether to move forward with a potential revenue stream.
- Provides insights on the challenges association leaders face around pursuing revenue ideas and how to overcome them.
McKinley Content Leaders:
Megan Cruz, CAE, Practice Director
Susan Davis, M.S., CAE, Senior Consultant
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