2015 EIA Study: Innovating for the Future
McKinley’s eighth installment in our ongoing series examining the impact of shifting economic conditions on our sector. As the economy continues to improve, associations have shifted focus from short-term solutions to more deliberate strategies that bring promise of growth. The EIA Study has made the shift as well by introducing new topic areas such as research functions and strategy and governance. The emerging theme for this year’s report is innovating for the future.