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2022 Association Viewpoint

The latest edition of McKinley’s Association Viewpoint, titled “An Age of Acceleration,” is now available. This year’s data reveals that there is an optimistic outlook among association leaders that is fueling a transformation, and the areas of concern that impacted association leaders in 2021 have decreased significantly.

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Look for insights and research on:

  • Workforce issues, digital transformation, expansion of programs, the return to office and impact investing
  • Associations’ outlook for the year, including drivers of optimism and concern
  • Where associations plan to invest and what priorities have shifted



Download the report today: