Online Community Platform or LinkedIn?

Written by Rachel Friedmann, MA, MSM, former Senior Business Development and Marketing Manager

If you read my recent post on Google+, you already know my thoughts on how we have to create too many profiles and reconnect with the same people on different social media platforms. One question has been nagging me – why create a separate platform for your association’s online community when you have LinkedIn? Why not just create a private LinkedIn Group with subgroups?

LinkedIn already has your profile and connections set up and there are easy customizable discussion and email update options. Does anyone have a compelling argument for or against using LinkedIn as your primary online community platform? Please comment here or send your thoughts to me at rfriedmann@mckinley-advisors.com.

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