Services

Turn to McKinley to solve your toughest challenges.

As the leading consulting firm focused exclusively on associations, McKinley offers a range of services that enable our clients to thrive.

Our practice is organized around developing and delivering practical, proven solutions that enable mission-driven organizations to maximize member value and their impact on society. From CEO advisory services to program-specific marketing plans, McKinley’s diverse and multi-disciplinary team is capable of delivering the tailored support your organization needs.

Let Us Help.

Explore our services to learn why hundreds of associations turn to McKinley for insights, guidance and support.



Strategic Guidance

Strategic Guidance

McKinley’s strategic guidance helps position associations for
impact – aligning strategy, operations, strategic and business goals, staff culture and performance all in support of the pursuit of a preferred future. Learn More

  • Strategic Planning
  • Governance
  • Leadership Development
  • Board and Staff Facilitation
  • Business Analysis and Planning
  • Benchmarking and Competitive Analysis

Research and Insights

Research and Insights

McKinley’s team of expert researchers and data analysts are the “engine” behind data-driven decisions that are necessary to drive associations forward. Learn More

  • Member Needs Assessments
  • Communications Audits
  • Brand Perception Studies
  • Consumer Research Panels
  • Field Measurement
  • Environmental Scanning
  • Board Assessments
  • Data Mining and Business Analytics

Business Transformation

Business Transformation

McKinley’s team of expert advisors support clients through periods of high-impact change to help organizations address high-stakes change initiatives. Learn More

  • Membership and Dues Models
  • Organizational Design and Development
  • Pricing Analysis and Strategy
  • Program and Portfolio Assessments
  • Financial Modeling and Forecasting
  • Change Management
  • Project Management and Outsourcing

Membership and Marketing Services

Membership and Marketing Services

Our team of expert marketers brings years of experience and a unique expertise in mission-driven organizations to help you achieve your marketing and communications goals. Learn More

  • Marketing Strategy and Planning
  • Membership Acquisition and Retention
  • Membership Onboarding and Engagement
  • Event Marketing and Promotion
  • Marketing Assessments
  • Marketing Measurements and Testing
  • Marketing Automation
We can always COUNT on our principal Jon Hockman to lead a successful strategic planning session. This week, he's with @MATHCOUNTS to help them chase their mission of encouraging middle school students to stay engaged with mathematic studies and pursue STEM careers.
Twitter: @McKinleyAdvisor | 20 Dec 2017