Are you Keeping the Members that Want to Stay?

In a recent survey of former members, a national scientific association asked, “What is the primary reason you allowed your membership to lapse?” Surprisingly, nearly 30 percent of respondents answered that they were unaware they had not renewed.

Are you Keeping the Members that Want to Stay?

In a recent survey of former members, a national scientific association asked, “What is the primary reason you allowed your membership to lapse?” Surprisingly, nearly 30 percent of respondents answered that they were unaware they had not renewed.

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