From Network to Community: How One Association…

From Network to Community: How One Association…

In the hallways and around meeting tables, I’ve heard a lot of colleagues admit that Great Ideas is fast becoming their “go to” ASAE conference. Overwhelmed by the size of the Annual Conference or just wanting to have a more intimate and creative meeting, many association professionals are choosing Great Ideas as their exclusive education and networking event. I can appreciate this shift in thinking; Great Ideas has always been one of my favorite conferences, and 2012 was no exception.

This year, I had a chance to present on the very idea of community – in this case, the frequent topic of online community. As Amanda Adolph, former Vice President at the Association of Governing Boards (AGB) and a long-time McKinley client described it, “building a social networking community is easy; creating a community can be challenging.” Amanda and I shared the story of how AGB created an online networking community that grew 20% in one month and talked about the three pivotal events that led to the community’s rapid expansion and success. You can see more by reading through our slides. Or please be in touch if you’d like to talk more about the AGB community.