McKinley has a New Name!

May 16, 2011

Dear Friends,

I am very excited to tell you about a new era at McKinley that begins today.

After a thorough process of our brand and the work we do, we realized what we have long suspected—the term “marketing” has been a limiting factor in our identity. We have helped associations succeed in areas beyond marketing for many years, so we have decided to change our name to McKinley Advisors. While marketing remains a primary focus of our firm, the name McKinley Advisors more accurately reflects our diverse portfolio of client services.

Take a quick break from your Monday morning to:

• Check out our video, which further explains McKinley’s evolution

• Visit our new website mckinley-advisors.com, which includes updated information on our services, our staff and our newly created blog, 501(see)

Please take a look around and let us know what you think. We would love to hear from you.

Best,
Jay Younger
Managing Partner & Chief Consultant