The Impact of COVID-19 on Member Retention

The Impact of COVID-19 on Member Retention
A graph showing the the decrease in member retention over the first 6 months in 2020.

Continuing our research on the impact of COVID-19 on associations, we asked association leaders to share how member retention rates have changed in the last 12 months. As expected, decreases in retention coincide with the economic shifts of the first half of 2020.

Interested in learning more or participating in our COVID-19 tracker survey?