July 20, 2020

The Impact of COVID-19 on Member Retention

Continuing our research on the impact of COVID-19 on associations, we asked association leaders to share how member retention rates have changed in the last 12 months. As expected, decreases in retention coincide with the economic shifts of the first half of 2020.

Interested in learning more or participating in our COVID-19 tracker survey?

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McKinley Advisors

McKinley Advisors is an award-winning association consulting firm dedicated to accelerating associations’ positive impact on the world. McKinley works in partnership with association executives and volunteer leaders to identify and address their most significant challenges and opportunities. McKinley provides services...