How to Innovate Your Association's Business Model

Webinar Recap

This webinar explored how to approach business model innovation in a way that is structured, data-informed and grounded in the realities of today's association landscape. 

Key Insights

The webinar covered key insights and frameworks for evaluating and evolving your association's business model, including:

• The business model challenges reshaping associations and the opportunities for innovation.
• A five-part framework built specifically for associations: value, revenue, community, reach and operations.
• A stage-gate process for moving an idea from concept to launch, from market research to a minimum viable product to continuous evaluation.

Associations that treat innovation as a discipline, something practiced continuously, are better positioned to convert disruption into durable relevance.

This webinar is based on research and findings from McKinley Advisors' report, Business Model Innovation, as well as insights from our Association Business Model Accelerator.

McKinley Content Leaders

Patrick Glaser, M.A., MPA

Meena Dayak, M.A.

Ready to Put This Into Practice? 

Our Association Business Model Accelerator is a six-month, cohort-based program that helps association leaders diagnose their business model, test new revenue concepts against a panel of experts and leave with a practical roadmap for implementation. Enrollment for the 2026 cohort is now open.

Learn More and Apply