McKinley understands what it means to be data-driven, and we’re ready to help you find the clarity and confidence to tackle your toughest challenges.
As the leader in association research, McKinley has successfully conducted countless research engagements – each custom tailored to the needs of our clients in order to provide sound, actionable insights. Though we’ve conducted thousands of surveys, focus groups and interviews, we recognize that every member is unique and every association is on a journey to better understand its members and serve their needs. Regardless of your challenge, McKinley will deliver a research solution that fits within your organization’s goals and budget, gives your members a voice, and answers your most pressing questions.
Here are just a few ways we can help:
- Member and Market Research
- Programs, Products, and Services Evaluation
- Data Mining and Business Analytics
From The Minds Of McKinley
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A deep understanding of member engagement patterns empowers associations to maximize their acquisition and engagement strategies. Today, many associations…
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Since 2008, our research team has examined the effect of economic shifts on the association sector in the Economic…