Research and Insights

McKinley understands what it means to be data-driven, and we’re ready to help you find the clarity and confidence to tackle your toughest challenges.

As the leader in association research, McKinley has successfully conducted countless research engagements – each custom tailored to the needs of our clients in order to provide sound, actionable insights. Though we’ve conducted thousands of surveys, focus groups and interviews, we recognize that every member is unique and every association is on a journey to better understand its members and serve their needs. Regardless of your challenge, McKinley will deliver a research solution that fits within your organization’s goals and budget, gives your members a voice, and answers your most pressing questions.

Here are just a few ways we can help:

  • Member Needs Assessments
  • Communications Audits
  • Brand Perception Studies
  • Consumer Research Panels
  • Field Measurement
  • Environmental Scanning
  • Board Assessments
  • Data Mining and Business Analytics


From The Minds Of McKinley