Research and Insights

McKinley understands what it means to be data-driven, and we’re ready to help you find the clarity and confidence to tackle your toughest challenges.

As the leader in association research, McKinley has successfully conducted countless research engagements – each custom tailored to the needs of our clients in order to provide sound, actionable insights. Though we’ve conducted thousands of surveys, focus groups and interviews, we recognize that every member is unique and every association is on a journey to better understand its members and serve their needs. Regardless of your challenge, McKinley will deliver a research solution that fits within your organization’s goals and budget, gives your members a voice, and answers your most pressing questions.

Here are just a few ways we can help:

  • Member and Market Research
  • Programs, Products, and Services Evaluation
  • Data Mining and Business Analytics
McKinley is one of the premier research firms working with associations. They have a deep understanding of how to gather and work with data. Being able to dive in and understand both the similarities and the differences among your constituents is important, and the quality of their recommendations is very strong. – Lisa Junker, CAE, Director of Publications, Communications & Marketing, ESA
A headshot of Lisa Junker, a smiling woman with shoulder length brown hair and glasses.

From The Minds Of McKinley