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How to Develop a Data Strategy that Fits your Association’s Culture
|Read MoreMany associations have a love/hate relationship with data and research. While recognizing its importance in providing insights for decision-making,…
How Do You Leverage Volunteers in the Product Development Process?
|Read MoreWhat roles do volunteer leaders typically play in product development at your association?For many organizations, volunteer leaders engage in…
In Honor of Pride Month—Reflections on Identity Covering
|Read MoreIdentity Covering:Modulating our identities in order to be accepted by the mainstreamErving Goffman, 20th Century sociologistImagine if nearly one…
Better Together? When Associations Should Consider a Merger
|Read MoreAs associations consider how to navigate a post-COVID environment, many are considering big, bold moves. Overall, this is good…
The McKinley and Friends Summer Reading List
|Read MoreWe reached out to clients, colleagues and the McKinley team for their favorite books. We hope these recommendations inspire…
Association Reserves: An Investment in Impact
|Read MoreNow is the time for associations to invest in bold, ambitious and collaborative initiatives to solve some of society’s…
How to Generate New Product Ideas
|Read MoreRevenue generation and increased engagement rank as top priorities for many associations right now. One way to accomplish both…
Define your Value Proposition to Drive Engagement
|Read MoreDeveloping a unique value proposition helps associations attract and retain stakeholders. Yet, many struggle to define and articulate this…
Renewal, Reinvention and Responsibility for Associations in 2021
|Read MoreYour association survived a year of extreme uncertainty and change, but how does it compare to other organizations in…
Why Associations Fail at Strategy Implementation
|Read MoreAfter a year of intensive research, discussion and planning, your board of directors has approved an ambitious, multi-year strategic…
Increasing Speaker Diversity of a Conference
|Read More“A remarkable lack of diversity among speakers.”For any association or meetings professional, that comment represents an alarming reminder of…
Best Practices for Association Chapter Models
|Read MoreWhile association chapter models often play a key role in the member experience, they can be resource-intensive and challenging…
Product Development vs. Project Management—How Associations Can Do Both Effectively
|Read MoreProduct development and project management are both distinct, essential functions that associations need to advance and evolve their business.…
Four Steps to Reach New Markets with Your Existing Services
|Read MoreIs your association interested in engaging new audiences to increase revenue? Sometimes, repurposing and retargeting existing services is the…
Why It’s Time to Invest in Product Development
|Read MoreOver the past year, your audiences’ needs have dramatically changed. In our last blog on product development, we covered…
The 21-Day Racial Equity Challenge
|Read MoreAt McKinley, we are committed to always doing better—for our staff, our clients and our greater community. As a…
The 3 Rs of Effective Volunteer Programs—Recruitment, Retention and Responsibility
|Read MoreIn this time of lean operations, when budgets and time need to be carefully managed, volunteer leaders represent a…
Shrinking Volunteer Pool: It’s Not Them, It’s You.
|Read MoreMany associations are facing an ongoing challenge: a shrinking volunteer pool. However, in most cases, the volunteer pool isn’t…
Driving Strategic Plans Forward with OKRs
|Read MoreIn challenging times, when organizations are charged to do more with fewer resources, it’s important to focus on the…
The Power of Perspective
|Read MoreIn one of my favorite parables, a farmer is beset by a series of volatile wins and losses across…
Opportunities in Nonmember and Secondary Audiences
|Read MoreWhen the world shifted in March, many professionals and companies turned to their trusted associations for support. Associations responded…
