Knowledge from the Minds of McKinley
Find timely and pertinent posts from our staff below, where we share our wisdom, best practices and lessons learned within the association community. Are you interested in receiving cutting-edge content as soon as it is available? Sign up for McKinley’s newsletter.
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Association Imperatives for 2019 and Beyond
|Read MoreAnother successful calendar year in the books for the association community and, from our vantage point at McKinley, another…
How Do You Execute a 35% Dues Increase? Part 2: Communications and Creativity
|Read MoreIn my post last month about the Water Quality Association’s (WQA) recent dues model assessment, I covered the beginning stages…
A Lesson on Pricing Strategy Optimization from ASAE
|Read MoreGrowing, balancing and pricing your association portfolio can be a challenging task for associations to manage. McKinley Advisors recently…
How Do You Execute a 35% Dues Increase? Part 1: Research and Data
|Read MoreIf you work for a trade association and your organization hasn’t evaluated its membership and dues structure in the…
From Rhetoric to Reality: Diversity and Inclusion in Associations
|Read MoreThe results of our 11th edition of the Economic Impact on Associations (EIA) revolved around the theme Moving Forward:…
Value vs. Cost: How Do Your Dues Compare to Member Value?
|Read MoreWhen was the last time you adjusted or evaluated your dues model?Does your model still reflect the value of…
Moving Forward: Results of the 2018 EIA Study
|Read MoreThe results are in for the 11th edition of McKinley’s annual series, the Economic Impact on Associations (EIA). Each…
Four Steps to Reaching New Markets with Your Existing Services
|Read MoreAssociations are always considering innovative ways to reach new audiences and increase revenue. However, sometimes the most effective and…
Marketing Maturity: Why Are (or Aren’t) Your Creative Ideas Driving Growth for Your Association?
|Read MoreWe have all been part of the “big idea.” You attend a conference and walk away with something new…
Are You Reaching the Right Audience? (And Four Other Questions Your Association Needs to Ask)
|Read MoreAssociations are constantly communicating with their internally curated audiences: members, customers, lapsed members and nonmembers. Whether your association is…
Emerging Professionals: Bringing the Next Generation into your Association’s Leadership
|Read MoreAn Interview with ASTM International’s Katerina KopernaFor more than 100 years, ASTM International has served as a definitive resource…
Keeping the Pulse on Membership with Data-Driven Decisions
|Read MoreThe world around us is pushing deeper into data-driven initiatives for strategic development, product development, marketing and customer experience.…
McKinley Advisors Launches New Website
|Read MoreAdaptability is key when it comes to navigating changes within the association landscape. Member and market needs are shifting,…
Considering the Future Vitality of Associations
|Read MoreRecently, I attended the annual CEO Meeting organized by the Council of Engineering and Scientific Society Executives (CESSE). The…
Your Season for Change Management
|Read MoreHow to Spring your Association Forward without Falling Back.
Creating Strategic Association Partnerships That Work
|Read MoreThere’s a good chance that at some point in the last few weeks, you’ve thought to yourself, “I know…
What’s Industry Research Really Worth?
|Read MoreAs with most organizations, associations generate enormous amounts of data.
Behind the Member Wall
|Read MoreModern content marketing has created a challenging opportunity for associations.
Associations Continue to Adjust to the Pace of Change
|Read MoreJust as association executives were eager to discuss future trends impacting the industry at the ASAE Fellows Retreat, they…
Happy Holidays from McKinley: 2017 In Review
|Read MoreFrom survey deployment to marketing implementation and strategy, 2017 was a phenomenal year for McKinley Advisors and our clients. We…
Looking Forward: Five Major Drivers of Change in Associations
|Read MoreOne of the highlights of my year is attending the annual ASAE Leaders Retreat. I always look forward to…