Knowledge from the Minds of McKinley
Find timely and pertinent posts from our staff below, where we share our wisdom, best practices and lessons learned within the association community. Are you interested in receiving cutting-edge content as soon as it is available? Sign up for McKinley’s newsletter.
- Show all
- ASAE
- Business Transformation
- Economic Impact on Associations Study
- Market Research and Analytics
- Marketing and Communications
- McKinley Advisors
- McKinley Solutions
- Membership
- Membership and Marketing Services
- Organizational Effectiveness
- Product and Program Development
- Research and Insights
- RoundTables
- Strategic Guidance
- Uncategorized
Results of the 2019 EIA Study: An Opportunity to Reinvest and Fortify
|Read MoreSince 2008, our research team has examined the effect of economic shifts on the association sector in the Economic…
Engage Your Audiences with Marketing Automation
|Read MoreCommunity Brands took a closer look at member needs versus member experiences in their latest Digital Membership Study, as…
Exciting McKinley News from Chicago
|Read MoreI am happy to share some exciting news about my summer plans. Starting July 1, I will be continuing…
Getting Started: How to Begin Your Association’s Strategic Planning Process
|Read MoreMost association executives know the daunting feelings that the development of a new strategic plan can produce. You rely…
Association Storytelling: 3 Steps to Success
|Read MoreProfessional associations tend to put a significant amount of energy into marketing individual programs, products or events — all…
What Top-Performing Organizations Have in Common
|Read MoreAssociations in the process of restructuring and advancing their missions often want to know what leading member organizations are…
Trust the Process: Best Practices for Association Product Development
|Read MoreLately we have been writing a lot about enhancing member engagement and strengthening the value of an organization through…
Value Propositions: The Strategy Behind Delivering Value
|Read MoreA fundamental key to driving universal appeal and meaningful engagement is developing a unique and proven value proposition. My…
Mapping out Membership Marketing: Beyond the 4 Ps
|Read MoreMy colleague and McKinley’s vice president of consulting, Suzanna Kelley, recently wrote about a common misdiagnosis among associations that…
Association Innovation: How Much Does Age Matter?
|Read MoreHow much does age matter when it comes to an association’s ability to achieve and foster innovation?On one hand,…
The Value Equation: 3 Key Areas of Association Success
|Read MoreWhat do we really mean when we talk about value?The results of our 2018 Economic Impact on Assocations (EIA)…
Four Common Traits of Successful Associations
|Read MoreWhen McKinley Advisors asked Jeff Shields, president and CEO of the National Business Officers Association (NBOA), about the most…
Representative Leadership: How DE&I Practices Enrich the Membership Experience
|Read MoreDiversity, equity and inclusion, commonly referred to as DE&I, is a hot topic across the association industry today. Our…
Happy Holidays from McKinley: 2018 In Review
|Read MoreAcross the country — and even across the globe — McKinley Advisors spent 2018 focused on membership research, marketing…
Association Imperatives for 2019 and Beyond
|Read MoreAnother successful calendar year in the books for the association community and, from our vantage point at McKinley, another…
How Do You Execute a 35% Dues Increase? Part 2: Communications and Creativity
|Read MoreIn my post last month about the Water Quality Association’s (WQA) recent dues model assessment, I covered the beginning stages…
A Lesson on Pricing Strategy Optimization from ASAE
|Read MoreGrowing, balancing and pricing your association portfolio can be a challenging task for associations to manage. McKinley Advisors recently…
How Do You Execute a 35% Dues Increase? Part 1: Research and Data
|Read MoreIf you work for a trade association and your organization hasn’t evaluated its membership and dues structure in the…
From Rhetoric to Reality: Diversity and Inclusion in Associations
|Read MoreThe results of our 11th edition of the Economic Impact on Associations (EIA) revolved around the theme Moving Forward:…
Value vs. Cost: How Do Your Dues Compare to Member Value?
|Read MoreWhen was the last time you adjusted or evaluated your dues model?Does your model still reflect the value of…
Moving Forward: Results of the 2018 EIA Study
|Read MoreThe results are in for the 10th edition of McKinley’s annual series, the Economic Impact on Associations (EIA). Each…