Knowledge from the Minds of McKinley
Find timely and pertinent posts from our staff below, where we share our wisdom, best practices and lessons learned within the association community. Are you interested in receiving cutting-edge content as soon as it is available? Sign up for McKinley’s newsletter.
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Trust the Process: Best Practices for Association Product Development
|Read MoreLately we have been writing a lot about enhancing member engagement and strengthening the value of an organization through…
Value Propositions: The Strategy Behind Delivering Value
|Read MoreA fundamental key to driving universal appeal and meaningful engagement is developing a unique and proven value proposition. My…
Mapping out Membership Marketing: Beyond the 4 Ps
|Read MoreMy colleague and McKinley’s vice president of consulting, Suzanna Kelley, recently wrote about a common misdiagnosis among associations that…
Association Innovation: How Much Does Age Matter?
|Read MoreHow much does age matter when it comes to an association’s ability to achieve and foster innovation?On one hand,…
The Value Equation: 3 Key Areas of Association Success
|Read MoreWhat do we really mean when we talk about value?The results of our 2018 Economic Impact on Assocations (EIA)…
Four Common Traits of Successful Associations
|Read MoreWhen McKinley Advisors asked Jeff Shields, president and CEO of the National Business Officers Association (NBOA), about the most…
Representative Leadership: How DE&I Practices Enrich the Membership Experience
|Read MoreDiversity, equity and inclusion, commonly referred to as DE&I, is a hot topic across the association industry today. Our…
Happy Holidays from McKinley: 2018 In Review
|Read MoreAcross the country — and even across the globe — McKinley Advisors spent 2018 focused on membership research, marketing…
Association Imperatives for 2019 and Beyond
|Read MoreAnother successful calendar year in the books for the association community and, from our vantage point at McKinley, another…
How Do You Execute a 35% Dues Increase? Part 2: Communications and Creativity
|Read MoreIn my post last month about the Water Quality Association’s (WQA) recent dues model assessment, I covered the beginning stages…
A Lesson on Pricing Strategy Optimization from ASAE
|Read MoreGrowing, balancing and pricing your association portfolio can be a challenging task for associations to manage. McKinley Advisors recently…
How Do You Execute a 35% Dues Increase? Part 1: Research and Data
|Read MoreIf you work for a trade association and your organization hasn’t evaluated its membership and dues structure in the…
From Rhetoric to Reality: Diversity and Inclusion in Associations
|Read MoreThe results of our 11th edition of the Economic Impact on Associations (EIA) revolved around the theme Moving Forward:…
Value vs. Cost: How Do Your Dues Compare to Member Value?
|Read MoreWhen was the last time you adjusted or evaluated your dues model?Does your model still reflect the value of…
Moving Forward: Results of the 2018 EIA Study
|Read MoreThe results are in for the 11th edition of McKinley’s annual series, the Economic Impact on Associations (EIA). Each…
Four Steps to Reaching New Markets with Your Existing Services
|Read MoreAssociations are always considering innovative ways to reach new audiences and increase revenue. However, sometimes the most effective and…
Marketing Maturity: Why Are (or Aren’t) Your Creative Ideas Driving Growth for Your Association?
|Read MoreWe have all been part of the “big idea.” You attend a conference and walk away with something new…
Are You Reaching the Right Audience? (And Four Other Questions Your Association Needs to Ask)
|Read MoreAssociations are constantly communicating with their internally curated audiences: members, customers, lapsed members and nonmembers. Whether your association is…
Emerging Professionals: Bringing the Next Generation into your Association’s Leadership
|Read MoreAn Interview with ASTM International’s Katerina KopernaFor more than 100 years, ASTM International has served as a definitive resource…
Keeping the Pulse on Membership with Data-Driven Decisions
|Read MoreThe world around us is pushing deeper into data-driven initiatives for strategic development, product development, marketing and customer experience.…
McKinley Advisors Launches New Website
|Read MoreAdaptability is key when it comes to navigating changes within the association landscape. Member and market needs are shifting,…