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Why It’s Time to Invest in Product Development
|Read MoreOver the past year, your audiences’ needs have dramatically changed. In our last blog on product development, we covered…
The 21-Day Racial Equity Challenge
|Read MoreAt McKinley, we are committed to always doing better—for our staff, our clients and our greater community. As a…
The 3 Rs of Effective Volunteer Programs—Recruitment, Retention and Responsibility
|Read MoreIn this time of lean operations, when budgets and time need to be carefully managed, volunteer leaders represent a…
Shrinking Volunteer Pool: It’s Not Them, It’s You.
|Read MoreMany associations are facing an ongoing challenge: a shrinking volunteer pool. However, in most cases, the volunteer pool isn’t…
Driving Strategic Plans Forward with OKRs
|Read MoreIn challenging times, when organizations are charged to do more with fewer resources, it’s important to focus on the…
The Power of Perspective
|Read MoreIn one of my favorite parables, a farmer is beset by a series of volatile wins and losses across…
Opportunities in Nonmember and Secondary Audiences
|Read MoreWhen the world shifted in March, many professionals and companies turned to their trusted associations for support. Associations responded…
Lessons Learned from Launching a DEI Program
|Read MoreMany associations are looking in the mirror this year and asking a variation of the same question: how do…
Four Ways Associations Have Adapted During COVID-19
|Read MoreHow does your association look different today - from strategy to operations to the member experience - than it…
New Product Development and Pivoting for Association Success
|Read MoreThe past six months have forced association leaders to rapidly adapt and reprioritize their strategic plans. The economic and…
A Strategic Board Agenda: The Hidden Tool for Effective Governance
|Read MoreWhen conversations turn to good governance we often think of sweeping changes to the nominations process, innovative new models,…
Driving Association Strategy and Operations with Data and Analytics
|Read MoreIn a recent study conducted in partnership with Association Analytics (A2), we dove into the question: How can associations…
Adapting the Association Business Model During Crisis
|Read MoreIf you skim through a few 990s, the business model of the association sector becomes quite clear. Member dues,…
Using Data to Gain Clarity and Reduce Uncertainty
|Read MoreRelevance and affordability are paramount aspects of retaining association members and engaging prospects. In an era driven by technology,…
Product Marketing: 4 Steps to Engage Members and Customers
|Read MoreIn a year of complex changes and challenges, the resources, research and guidance provided by associations has never been…
Choosing the Right Membership Model
|Read MoreAttracting and recruiting members in a challenging timeWhether your association has experienced a significant shift in membership or not,…
3 Ways to Retain Members and Convert New Audiences
|Read MoreCoinciding with economic shifts, findings from our research on the impact of COVID-19 on associations indicate significant declines in…
Association Spending and Priorities During COVID-19
|Read MoreIn the final survey of the 2020 COVID-19 Tracker series, we asked association executives about where they…
Nurturing Nonmember Engagement from Virtual Events
|Read MoreBy transforming in-person meetings into engaging virtual experiences, many organizations are ensuring seamless delivery of critical education in a…
Membership Renewal in 2020: Retelling Your Story
|Read MoreRetelling your story is key to member renewal. Amidst the turmoil of 2020, are you communicating your commitment to…
The Impact of COVID-19 on Member Retention
|Read MoreContinuing our research on the impact of COVID-19 on associations, we asked association leaders to share how member retention…
