Knowledge from the Minds of McKinley
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Staying Mission-Focused During Times of Change
|Read MoreThis October, the Public Relations Society of America (PRSA) brought together communications professionals from all over the country for…
Engagement Scores: The Key to Maximizing Member Acquisition & Engagement
|Read MoreA deep understanding of member engagement patterns empowers associations to maximize their acquisition and engagement strategies. Today, many associations…
4 Ways to Maximize Your Conference Marketing
|Read MoreAt the core of many associations’ identities are events and conferences. Not only do they provide a major source…
Measuring the Impact of Your Strategic Plan
|Read MoreMy colleague, Jon Hockman, CPF, FASAE, recently authored a great post about the beginning stages of the strategic planning…
McKinley Advisors Announces New Executives to Support Continued Growth
|Read MoreDavid Gammel, FASAE, CAE, to join the firm as principalSuzanna Wight Kelley, FAIA, MBA promoted to principal FOR IMMEDIATE RELEASEWASHINGTON,…
Results of the 2019 EIA Study: An Opportunity to Reinvest and Fortify
|Read MoreSince 2008, our research team has examined the effect of economic shifts on the association sector in the Economic…
Engage Your Audiences with Marketing Automation
|Read MoreCommunity Brands took a closer look at member needs versus member experiences in their latest Digital Membership Study, as…
Exciting McKinley News from Chicago
|Read MoreI am happy to share some exciting news about my summer plans. Starting July 1, I will be continuing…
Getting Started: How to Begin Your Association’s Strategic Planning Process
|Read MoreMost association executives know the daunting feelings that the development of a new strategic plan can produce. You rely…
Association Storytelling: 3 Steps to Success
|Read MoreProfessional associations tend to put a significant amount of energy into marketing individual programs, products or events — all…
What Top-Performing Organizations Have in Common
|Read MoreAssociations in the process of restructuring and advancing their missions often want to know what leading member organizations are…
Trust the Process: Best Practices for Association Product Development
|Read MoreLately we have been writing a lot about enhancing member engagement and strengthening the value of an organization through…
Value Propositions: The Strategy Behind Delivering Value
|Read MoreA fundamental key to driving universal appeal and meaningful engagement is developing a unique and proven value proposition. My…
Mapping out Membership Marketing: Beyond the 4 Ps
|Read MoreMy colleague and McKinley’s vice president of consulting, Suzanna Kelley, recently wrote about a common misdiagnosis among associations that…
Association Innovation: How Much Does Age Matter?
|Read MoreHow much does age matter when it comes to an association’s ability to achieve and foster innovation?On one hand,…
The Value Equation: 3 Key Areas of Association Success
|Read MoreWhat do we really mean when we talk about value?The results of our 2018 Economic Impact on Assocations (EIA)…
Four Common Traits of Successful Associations
|Read MoreWhen McKinley Advisors asked Jeff Shields, president and CEO of the National Business Officers Association (NBOA), about the most…
Representative Leadership: How DE&I Practices Enrich the Membership Experience
|Read MoreDiversity, equity and inclusion, commonly referred to as DE&I, is a hot topic across the association industry today. Our…
Happy Holidays from McKinley: 2018 In Review
|Read MoreAcross the country — and even across the globe — McKinley Advisors spent 2018 focused on membership research, marketing…
Association Imperatives for 2019 and Beyond
|Read MoreAnother successful calendar year in the books for the association community and, from our vantage point at McKinley, another…
How Do You Execute a 35% Dues Increase? Part 2: Communications and Creativity
|Read MoreIn my post last month about the Water Quality Association’s (WQA) recent dues model assessment, I covered the beginning stages…