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Define your Value Proposition to Drive Engagement
|Read MoreDeveloping a unique value proposition helps associations attract and retain stakeholders. Yet, many struggle to define and articulate this…
Renewal, Reinvention and Responsibility for Associations in 2021
|Read MoreYour association survived a year of extreme uncertainty and change, but how does it compare to other organizations in…
Why Associations Fail at Strategy Implementation
|Read MoreAfter a year of intensive research, discussion and planning, your board of directors has approved an ambitious, multi-year strategic…
Increasing Speaker Diversity of a Conference
|Read More“A remarkable lack of diversity among speakers.”For any association or meetings professional, that comment represents an alarming reminder of…
Best Practices for Association Chapter Models
|Read MoreWhile association chapter models often play a key role in the member experience, they can be resource-intensive and challenging…
Product Development vs. Project Management — How Associations Can Do Both Effectively
|Read MoreProduct development and project management are both distinct, essential functions that associations need to advance and evolve their business.…
Four Steps to Reach New Markets with Your Existing Services
|Read MoreIs your association interested in engaging new audiences to increase revenue? Sometimes, repurposing and retargeting existing services is the…
Why It’s Time to Invest in Product Development
|Read MoreOver the past year, your audiences’ needs have dramatically changed. In our last blog on product development, we covered…
The 21-Day Racial Equity Challenge
|Read MoreAt McKinley, we are committed to always doing better—for our staff, our clients and our greater community. As a…
The 3 Rs of Effective Volunteer Programs—Recruitment, Retention and Responsibility
|Read MoreIn this time of lean operations, when budgets and time need to be carefully managed, volunteer leaders represent a…
Shrinking Volunteer Pool: It’s Not Them, It’s You.
|Read MoreMany associations are facing an ongoing challenge: a shrinking volunteer pool. However, in most cases, the volunteer pool isn’t…
Driving Strategic Plans Forward with OKRs
|Read MoreIn challenging times, when organizations are charged to do more with fewer resources, it’s important to focus on the…
The Power of Perspective
|Read MoreIn one of my favorite parables, a farmer is beset by a series of volatile wins and losses across…
Opportunities in Nonmember and Secondary Audiences
|Read MoreWhen the world shifted in March, many professionals and companies turned to their trusted associations for support. Associations responded…
Lessons Learned from Launching a DEI Program
|Read MoreMany associations are looking in the mirror this year and asking a variation of the same question: how do…
Four Ways Associations Have Adapted During COVID-19
|Read MoreHow does your association look different today - from strategy to operations to the member experience - than it…
New Product Development and Pivoting for Association Success
|Read MoreThe past six months have forced association leaders to rapidly adapt and reprioritize their strategic plans. The economic and…
A Strategic Board Agenda: The Hidden Tool for Effective Governance
|Read MoreWhen conversations turn to good governance we often think of sweeping changes to the nominations process, innovative new models,…
Driving Association Strategy and Operations with Data and Analytics
|Read MoreIn a recent study conducted in partnership with Association Analytics (A2), we dove into the question: How can associations…
Adapting the Association Business Model During Crisis
|Read MoreIf you skim through a few 990s, the business model of the association sector becomes quite clear. Member dues,…
Using Data to Gain Clarity and Reduce Uncertainty
|Read MoreRelevance and affordability are paramount aspects of retaining association members and engaging prospects. In an era driven by technology,…
