Knowledge from the Minds of McKinley
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Exciting McKinley News from Chicago
|Read MoreI am happy to share some exciting news about my summer plans. Starting July 1, I will be continuing…
Getting Started: How to Begin Your Association’s Strategic Planning Process
|Read MoreMost association executives know the daunting feelings that the development of a new strategic plan can produce. You rely…
Association Storytelling: 3 Steps to Success
|Read MoreProfessional associations tend to put a significant amount of energy into marketing individual programs, products or events — all…
What Top-Performing Organizations Have in Common
|Read MoreAssociations in the process of restructuring and advancing their missions often want to know what leading member organizations are…
Trust the Process: Best Practices for Association Product Development
|Read MoreLately we have been writing a lot about enhancing member engagement and strengthening the value of an organization through…
Value Propositions: The Strategy Behind Delivering Value
|Read MoreA fundamental key to driving universal appeal and meaningful engagement is developing a unique and proven value proposition. My…
Mapping out Membership Marketing: Beyond the 4 Ps
|Read MoreMy colleague and McKinley’s vice president of consulting, Suzanna Kelley, recently wrote about a common misdiagnosis among associations that…
Association Innovation: How Much Does Age Matter?
|Read MoreHow much does age matter when it comes to an association’s ability to achieve and foster innovation?On one hand,…
The Value Equation: 3 Key Areas of Association Success
|Read MoreWhat do we really mean when we talk about value?The results of our 2018 Economic Impact on Assocations (EIA)…
Four Common Traits of Successful Associations
|Read MoreWhen McKinley Advisors asked Jeff Shields, president and CEO of the National Business Officers Association (NBOA), about the most…
Representative Leadership: How DE&I Practices Enrich the Membership Experience
|Read MoreDiversity, equity and inclusion, commonly referred to as DE&I, is a hot topic across the association industry today. Our…
Happy Holidays from McKinley: 2018 In Review
|Read MoreAcross the country — and even across the globe — McKinley Advisors spent 2018 focused on membership research, marketing…
Association Imperatives for 2019 and Beyond
|Read MoreAnother successful calendar year in the books for the association community and, from our vantage point at McKinley, another…
How Do You Execute a 35% Dues Increase? Part 2: Communications and Creativity
|Read MoreIn my post last month about the Water Quality Association’s (WQA) recent dues model assessment, I covered the beginning stages…
A Lesson on Pricing Strategy Optimization from ASAE
|Read MoreGrowing, balancing and pricing your association portfolio can be a challenging task for associations to manage. McKinley Advisors recently…
How Do You Execute a 35% Dues Increase? Part 1: Research and Data
|Read MoreIf you work for a trade association and your organization hasn’t evaluated its membership and dues structure in the…
From Rhetoric to Reality: Diversity and Inclusion in Associations
|Read MoreThe results of our 11th edition of the Economic Impact on Associations (EIA) revolved around the theme Moving Forward:…
Value vs. Cost: How Do Your Dues Compare to Member Value?
|Read MoreWhen was the last time you adjusted or evaluated your dues model?Does your model still reflect the value of…
Moving Forward: Results of the 2018 EIA Study
|Read MoreThe results are in for the 11th edition of McKinley’s annual series, the Economic Impact on Associations (EIA). Each…
Four Steps to Reaching New Markets with Your Existing Services
|Read MoreAssociations are always considering innovative ways to reach new audiences and increase revenue. However, sometimes the most effective and…
Marketing Maturity: Why Are (or Aren’t) Your Creative Ideas Driving Growth for Your Association?
|Read MoreWe have all been part of the “big idea.” You attend a conference and walk away with something new…