Knowledge from the Minds of McKinley
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How Do You Execute a 35% Dues Increase? Part 2: Communications and Creativity
|Read MoreIn my post last month about the Water Quality Association’s (WQA) recent dues model assessment, I covered the beginning stages…
A Lesson on Pricing Strategy Optimization from ASAE
|Read MoreGrowing, balancing and pricing your association portfolio can be a challenging task for associations to manage. McKinley Advisors recently…
How Do You Execute a 35% Dues Increase? Part 1: Research and Data
|Read MoreIf you work for a trade association and your organization hasn’t evaluated its membership and dues structure in the…
From Rhetoric to Reality: Diversity and Inclusion in Associations
|Read MoreThe results of our 11th edition of the Economic Impact on Associations (EIA) revolved around the theme Moving Forward:…
Value vs. Cost: How Do Your Dues Compare to Member Value?
|Read MoreWhen was the last time you adjusted or evaluated your dues model?Does your model still reflect the value of…
Moving Forward: Results of the 2018 EIA Study
|Read MoreThe results are in for the 11th edition of McKinley’s annual series, the Economic Impact on Associations (EIA). Each…
Four Steps to Reaching New Markets with Your Existing Services
|Read MoreAssociations are always considering innovative ways to reach new audiences and increase revenue. However, sometimes the most effective and…
Marketing Maturity: Why Are (or Aren’t) Your Creative Ideas Driving Growth for Your Association?
|Read MoreWe have all been part of the “big idea.” You attend a conference and walk away with something new…
Are You Reaching the Right Audience? (And Four Other Questions Your Association Needs to Ask)
|Read MoreAssociations are constantly communicating with their internally curated audiences: members, customers, lapsed members and nonmembers. Whether your association is…
Emerging Professionals: Bringing the Next Generation into your Association’s Leadership
|Read MoreAn Interview with ASTM International’s Katerina KopernaFor more than 100 years, ASTM International has served as a definitive resource…
Keeping the Pulse on Membership with Data-Driven Decisions
|Read MoreThe world around us is pushing deeper into data-driven initiatives for strategic development, product development, marketing and customer experience.…
McKinley Advisors Launches New Website
|Read MoreAdaptability is key when it comes to navigating changes within the association landscape. Member and market needs are shifting,…
Considering the Future Vitality of Associations
|Read MoreRecently, I attended the annual CEO Meeting organized by the Council of Engineering and Scientific Society Executives (CESSE). The…
Your Season for Change Management
|Read MoreHow to Spring your Association Forward without Falling Back.
Creating Strategic Association Partnerships That Work
|Read MoreThere’s a good chance that at some point in the last few weeks, you’ve thought to yourself, “I know…
What’s Industry Research Really Worth?
|Read MoreAs with most organizations, associations generate enormous amounts of data.
Behind the Member Wall
|Read MoreModern content marketing has created a challenging opportunity for associations.
Associations Continue to Adjust to the Pace of Change
|Read MoreJust as association executives were eager to discuss future trends impacting the industry at the ASAE Fellows Retreat, they…
Happy Holidays from McKinley: 2017 In Review
|Read MoreFrom survey deployment to marketing implementation and strategy, 2017 was a phenomenal year for McKinley Advisors and our clients. We…
Looking Forward: Five Major Drivers of Change in Associations
|Read MoreOne of the highlights of my year is attending the annual ASAE Leaders Retreat. I always look forward to…
My Six Months Off from McKinley
|Read MoreA lot of organizations aspire to really “be something” in the eyes of our employees, members and clients. We…