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February 1, 2010

2010 Economic Impact on Associations Study

McKinley is pleased to publish the third in our series of benchmarking studies examining the impact of economic conditions on associations. The 2010 Economic Impact on Associations Study, examines how the reality of 2009 compared to expectations, measures the impact and effectiveness of various marketing techniques and gauges perceptions of the year to come.

This report is based on the responses of nearly 350 association executives who generously shared their insight. We appreciate your feedback and look forward to partnering with the association community in the future to deliver meaningful studies that will help organizations expand their knowledge and implement effective practices. To view the report, please click here.

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