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25 Years of McKinley
Read MoreAs we near the conclusion of another year, the team at McKinley decided to take advantage of the firm’s…
2019 EIA Study, Part II: An Overview
Read MoreExpanding on findings from the 2019 Economic Impact on Associations (EIA) Study, our latest special report goes beyond the…
Staying Mission-Focused During Times of Change
Read MoreThis October, the Public Relations Society of America (PRSA) brought together communications professionals from all over the country for…
Engagement Scores: The Key to Maximizing Member Acquisition & Engagement
Read MoreA deep understanding of member engagement patterns empowers associations to maximize their acquisition and engagement strategies. Today, many associations…
4 Ways to Maximize Your Conference Marketing
| David DuVal and Emily LarsonRead MoreAt the core of many associations’ identities are events and conferences. Not only do they provide a major source…
Measuring the Impact of Your Strategic Plan
Read MoreMy colleague, Jon Hockman, CPF, FASAE, recently authored a great post about the beginning stages of the strategic planning…
McKinley Advisors Announces New Executives to Support Continued Growth
Read MoreDavid Gammel, FASAE, CAE, to join the firm as principalSuzanna Wight Kelley, FAIA, MBA promoted to principal FOR IMMEDIATE RELEASEWASHINGTON,…
Results of the 2019 EIA Study: An Opportunity to Reinvest and Fortify
Read MoreSince 2008, our research team has examined the effect of economic shifts on the association sector in the Economic…
Engage Your Audiences with Marketing Automation
Read MoreCommunity Brands took a closer look at member needs versus member experiences in their latest Digital Membership Study, as…
Exciting McKinley News from Chicago
Read MoreI am happy to share some exciting news about my summer plans. Starting July 1, I will be continuing…
Getting Started: How to Begin Your Association’s Strategic Planning Process
Read MoreMost association executives know the daunting feelings that the development of a new strategic plan can produce. You rely…
Association Storytelling: 3 Steps to Success
Read MoreProfessional associations tend to put a significant amount of energy into marketing individual programs, products or events — all…
What Top-Performing Organizations Have in Common
Read MoreAssociations in the process of restructuring and advancing their missions often want to know what leading member organizations are…
Trust the Process: Best Practices for Association Product Development
Read MoreLately we have been writing a lot about enhancing member engagement and strengthening the value of an organization through…
Value Propositions: The Strategy Behind Delivering Value
Read MoreA fundamental key to driving universal appeal and meaningful engagement is developing a unique and proven value proposition. My…
Mapping out Membership Marketing: Beyond the 4 Ps
Read MoreMy colleague and McKinley’s vice president of consulting, Suzanna Kelley, recently wrote about a common misdiagnosis among associations that…
Association Innovation: How Much Does Age Matter?
Read MoreHow much does age matter when it comes to an association’s ability to achieve and foster innovation?On one hand,…
The Value Equation: 3 Key Areas of Association Success
Read MoreWhat do we really mean when we talk about value?The results of our 2018 Economic Impact on Assocations (EIA)…
Four Common Traits of Successful Associations
Read MoreWhen McKinley Advisors asked Jeff Shields, president and CEO of the National Business Officers Association (NBOA), about the most…
Representative Leadership: How DE&I Enriches the Membership Experience
Read MoreDiversity, equity and inclusion, commonly referred to as DE&I, is a hot topic across the association industry today. Our…
Happy Holidays from McKinley: 2018 In Review
Read MoreAcross the country — and even across the globe — McKinley Advisors spent 2018 focused on membership research, marketing…