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McKinley Advisors is an award-winning association consulting firm providing tailored research, marketing and strategy services to solve your unique challenges.
We help mission-driven organizations by providing strategic guidance, research and insights, business transformation assistance, and membership and marketing services. McKinley applies an approach that combines proven success and best-practices while incorporating your organization’s specific needs and audiences. Above all, our team delivers solutions that help associations maximize their value to members and their impact on the world.
Building a Stronger Us.
We are committed to building an environment that doesn’t just welcome diversity, equity and inclusion but celebrates it.
The value of individuality forms the foundation of our core principles: humanity, honesty, connectedness, drive and curiosity. Putting people above all else means elevating every voice to join the conversation, creating space for new perspectives, and supporting unique strengths. We recognize there is overdue work to be done in this area — both within our organization and the association industry as a whole. We hold our clients to these same standards and are committed to evaluating our own infrastructure and systems to track and preserve ongoing progress while maintaining accountability.
Ultimately, we believe championing individuality and inclusivity unlocks greater potential to:
- Engage in meaningful conversations where all staff can feel comfortable sharing honest questions and concerns.
- Empower the sharing of knowledge and experiences to create an inclusive environment that fosters and encourages authenticity.
- Embrace new, innovative ideas to push the status quo and elevate diverse narratives.
- Embolden a collaborative culture where everyone feels heard and recognized for their contributions.
- Elevate involvement with organizations dedicated to making a positive impact on our community and society as a whole through advocacy, volunteerism, education, and financial support.
Approach every day with intention.
Work together as a team.
Take care of each other.
Lead with integrity.
Act with conviction.
Put people above everything else. Celebrate and support individuality.
Our approach is simple. Our results are extraordinary.
McKinley Advisors consistently applies a proven, flexible approach to deliver value to our clients: Look, Learn, Plan, Deliver.
What are your association’s motivations, drivers and visions of success? When you engage McKinley, we immerse ourselves in your world to better understand your association’s strengths and challenges as well as your organizational and environmental realities. Working with your staff, we will formulate a project and plan to accomplish your goals.
We will use a data-driven approach—either by reviewing your sound research or conducting our own—to better understand your offerings, obstacles and opportunities, as well as your members, customers and prospects. Your organization will benefit from our broad perspective gained during our experience working with hundreds of associations.
Employing the findings from the Look and Learn phases, we will work with your staff to prioritize your objectives, set goals and create realistic and executable strategies or recommendations to solve your challenges.
Whether it is implementing the strategies we develop, presenting recommendations to your Board or creating a professional report for distribution to your membership, we are passionate about the quality of our deliverables which are informed by industry best practices, novel tools and approaches and customized solutions developed exclusively for your association.
Learn more about our team’s experiences, expertise and passions to see how we can help you and your organization. Discover what our staff members are working on or writing about today.
No matter your challenge, McKinley can help. Discover the wide range of services and tailored solutions that enable your organization to achieve its goals.
Our passion for associations reaches far beyond our work.
Keep an eye out for our team as members and leaders of the following organizations.