Jessica Johnson, M.A.
As content specialist, Jessica writes and edits creative, compelling copy for McKinley’s multi-channel projects that include blogs, emails, direct mail, social media, digital and print ads, web copy and more. Working closely with the solutions team as the marketing writer, she plays an important role in advancing the goals and objectives of our clients through strategic communication.
Jessica comes from a background in writing and editing, public relations and consulting for nonprofit and public interest groups. She previously worked closely with media outlets at local, national and international levels to ensure organizations’ voices were amplified when it came to relevant issues. In her previous roles, she prepared spokespeople for media interviews and press conferences, coordinated sponsorship and fundraising through several large and small scale events, and helped reach targeted audiences with strong and meaningful messages through written speeches, statements, media advisories, talking points and opinion pieces.
Jessica has a master’s degree in strategic communication from American University and a bachelor’s degree in journalism from Youngstown State University. A Northeast Ohio native, she feels most at home exploring the great outdoors and aspires to one day have her own animal sanctuary. She is an avid rock and plant collector and is always looking for a good book, record or documentary to get lost in. Her other favorite pastimes include going to concerts, exploring museums and spending time with her nieces.