Jessica Johnson, MA
As marketing writer, Jessica develops and edits creative, compelling copy for McKinley’s multi-channel projects that include email, social media, digital ads, blogs, print ads, direct mail, web copy and more. Working closely with the rest of the marketing team, she plays an important role in supporting our association clients by helping to create innovative solutions to advance their goals and objectives.
Jessica comes from a background in writing and editing, public relations and consulting for both nonprofit and public interest groups. She previously worked closely with media outlets at local, national and international levels to ensure organizations’ voices were amplified when it came to relevant issues. In her previous roles, she prepared spokespeople for media interviews and press conferences, coordinated sponsorship and fundraising through several large and small scale events, and helped reach targeted audiences with strong and meaningful messages through written speeches, statements, media advisories, talking points and opinion pieces.
Jessica has a master’s degree in strategic communications from American University and a bachelor’s degree in journalism from Youngstown State University. A Northeast Ohio native, she feels most at home exploring the great outdoors and aspires to one day have her own animal sanctuary. She is always looking for a good book, record or documentary to get lost in, and her favorite pastimes include concerts, museums and spending time with her nieces.