Shelley Sanner, M.A., CAE
If we had to sum up Shelley’s career in one word, it would be this: People. From her work helping graduate students pursue their educational dreams at Georgetown University, to her eight years serving and supporting higher education institutions as membership director at the American Council on Education, to, finally, her work with hundreds of association staff and thousands of association members at McKinley Advisors, Shelley has always gone “back to her roots” of helping others find solutions, purpose, and fulfilment. It’s no surprise that mission-driven organizations have been a part of Shelley’s career since the start.
As senior vice president of industry relations, Shelley fosters knowledge-sharing and partnerships between individuals and organizations to promote innovation and excellence within the association industry. Her main areas of focus include identifying association challenges and trends and translating them into resources that benefit the community at-large, as well as coordinating McKinley’s presence at events and within industry publications and other sources, serving as a resource to the community on best practices and other insights, collaborating with other recognized industry partners to ensure alignment of clients’ projects and investments, and guiding McKinley’s work to ensure that it meets the needs of our current and future clients.
On a national level, Shelley has served in various volunteer leadership positions, including as chair of ASAE’s CAE Action Team and a member of the ASAE Strategic Research Committee and Membership Council. She has taught online courses and served as a content leader and presenter at many industry events. Shelley earned her CAE in 2006, has a master’s degree in liberal studies from Georgetown University and an undergraduate degree from Juniata College, where she majored in French and education. And on a personal note, you can often find Shelley in the mountains—particularly the San Juan Mountains of Southwest Colorado, where she has an off-the-grid cabin that’s surrounded by towering peaks and aspen groves.