In recent years, Solar Electric Power Association (SEPA) worked to increase the effectiveness of its operations, conducted research to support strategic planning and solidified key aspects of its value proposition. As the organization continues to grow, SEPA recognizes the need to evaluate and prioritize existing products and services to make strategic decisions about which to build upon, phase out and eliminate.
SEPA retained McKinley to conduct an association-wide assessment to evaluate and prioritize SEPA’s existing products and services to make strategic decisions about which to build upon, phase out and eliminate while taking into consideration the macroeconomic environment of the solar electric field. The scan included assessing potential new lucrative products for new markets to help the association expand along with the industry and reach overarching mission and revenue diversification goals. The project concluded with recommendations and standardized approaches and practices for the association to vet and prioritize products going forward.
VALUE TO CLIENT:
Our work is empowering SEPA to systematically evaluate all its offerings and identify where the organization delivers value and those that generate limited impact on members or revenues. SEPA now has the tools to make hard decisions—which programs to build upon, phase out and eliminate offerings while taking into consideration the macroeconomic environment of the solar electric field.